Professor Emeritus


Professor Emeritus John G. Myers, a faculty leader whose warm personality, scholarship and mentoring, and expertise in the science of consumer behavior made him invaluable at the Haas School of Business for decades, passed away on October 14, 2022, in Oakland, Calif.

Read the full obituary here.


Expertise and Research Interests

  • Promotional incentives and disadoption behavior
  • Fence-sitting, frustration in durables purchases
  • E-commerce and internet consumer behavior
  • Similarity effects in judgment and decision making
  • Marketing in Russia and China