Associate Professor | Egon and Joan von Kaschnitz Distinguished Professorship in Business Administration
Marketing
About
Przemyslaw Jeziorski is an associate professor of Marketing at the Haas School of Business at the University of California, Berkeley. He also holds the Egon and Joan von Kaschnitz Distinguished Professorship in Business Administration. With over 15 years of experience in research and teaching, he has earned a reputation as a leading expert in quantitative marketing, industrial organization, and applied microeconomics. His research made a contribution to a variety of markets, including mobile money in Africa, sponsored search advertising, radio broadcasting, car insurance, and breast cancer prevention.
Jeziorski published in several top-tier academic journals, including Marketing Science, Management Science and RAND Journal of Economics. He has also been awarded numerous grants and fellowships from organizations such as Bill & Melinda Gates Foundation. He is an Associate Editor of Management Science, and Quantitative Marketing and Economics. He also sits on the editorial board of Marketing Science.
As a teacher, Jeziorski mentored over 1,500 MBA and PhD students with a focus on equipping them with the analytical tools necessary for success in the modern business world. His teaching interests include Marketing Analytics, A.I., and Digital Marketing.
He holds a PhD in Economics from Stanford Graduate School of Business and a MS Mathematics and MA Economics from the University of Arizona. He also holds a BA in Economics from Warsaw School of Economics.
Expertise and Research Interests
- Quantitative Marketing
- Industrial Organization
- Antitrust and Regulation
- Digital Marketing
- Fintech
- Przemyslaw Jeziorski. Empirical Model of Dynamic Merger Enforcement – Choosing Ownership Caps in U.S. Radio. Management Science. (2023)
- Przemyslaw Jeziorski, Elena Krasnokutskaya, Olivia Ceccarini. Skimming from the bottom: Empirical evidence of adverse selection when poaching customers. Marketing Science. (2019)
- Przemysław Jeziorski, Sridhar Moorthy. Advertiser prominence effects in search advertising. Management Science. (2017)
- Nicholas Economides, Przemyslaw Jeziorski. Mobile money in Tanzania. Marketing Science. (2017)
- Przemyslaw Jeziorski and Elena Krasnokutskaya. Dynamic Auction Environment With Subcontracting. RAND Journal of Economics. (2016)
- C. Lanier Benkard, Przemyslaw Jeziorski and Gabriel Y. Weintraub. Oblivious Equilibrium for Concentrated Industries. RAND Journal of Economics. (2015)
- Przemysław Jeziorski and Ily Segal. What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising. American Economic Journal: Microeconomics. (2015)
- Przemyslaw Jeziorski. Estimation of cost synergies from mergers: Application to the U.S. radio. RAND Journal of Economics. (2014)
- Przemyslaw Jeziorski. Effects of mergers in two-sided markets: The U.S. radio industry. American Economic Journal: Microeconomics. (2014)
At Haas since 2012
- 2018 – present, Associate Professor of Marketing, Egon and Joan von Kaschnitz Distinguished Professorship in Business Administration, Barbara and Gerson Bakar Faculty Fellow, Schwabacher Fellow, Haas School of Business,
- 2012 – 2018, Assistant Professor of Marketing, Haas School of Business
- 2010 – 2011, Assistant Professor of Economics, Johns Hopkins University
- Associate Editor, Management Science, Quantitative Marketing and Economics
- Editorial Board, Marketing Science
- Barbara and Gerson Bakar Faculty Fellow, 2019-2020
- Schwabacher Fellow. 2018
- Best paper award, Warsaw International Economic Meeting 2009
- Clausen Center, Fintech Innovation to Promote Financial Access and Contactless Banking During Pandemics, PI (2021)
- Institute for Business and Social Impact Berkeley Fintech and Financial Inclusion Initiative, Fintech Innovation to Promote Financial Access and Contactless Banking During Pandemics, PI (2021)
- Center for Equity, Gender & Leadership, Credit Access and Determinants of Entrepreneurial Success, PI (2020)
- Clausen Center, Credit Access and Determinants of Entrepreneurial Success, PI (2020)
- Fisher Center for Business Analytics, Credit Access and Determinants of Entrepreneurial Success, PI (2020)
- CEGA-VISA Financial Inclusion Lab Pilot Funding Financial Inclusion and Credit Contracts in Repeated Borrowing Relationships, PI (2016)
- Bill & Melinda Gates Foundation Mobile Banking in Africa, PI (2013)
- Introduction to Marketing, UGBA 106
- Marketing Analytics, MBA 263
- Choice Models, PHDBA 269B
- Computational Methods for Economics and Marketing, PHDBA 297T