Freemium Pricing, The Rotman Magazine, forthcoming Fall 2016
Target Corporation: Groceries in the Bullseye (case), Ivey, September 2016
Geely Buys LTI (case), Ivey, February 2016
J C Penney: Ron Johnson and the role of activist investors (case), Haas, June 2014
Netflix pricing strategy 2011 (case), Haas, January 2013
“A Primer on Risk and Uncertainty.” The Rotman Magazine(Spring 2007).
“Public Relations Comes of Age.” Business Horizons (May-June 2006).
Business Protocol, 3rd ed. Atomic Dog, 2010.
At Haas since 1995
2005 – present, Senior Lecturer, Haas School of Business
2002, Visiting Lecturer, Graduate School of Business, Stanford University
1998 – 12, Lecturer in Marketing, Santa Clara University
1995 – 2005, Lecturer, Haas School of Business
1995 – 1996, Director, Undergraduate Program, Haas School of Business
Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2008