Senior Lecturer (continuing)
Distinguished Teaching Fellow
Marketing
Expertise and Research Interests
- Pricing strategy
- Quality management
- The New Normal, Foreign Affairs, Sept-Oct 2016
- Freemium Pricing, The Rotman Magazine, forthcoming Fall 2016
- Target Corporation: Groceries in the Bullseye (case), Ivey, September 2016
- Geely Buys LTI (case), Ivey, February 2016
- J C Penney: Ron Johnson and the role of activist investors (case), Haas, June 2014
- Netflix pricing strategy 2011 (case), Haas, January 2013
- “A Primer on Risk and Uncertainty.” The Rotman Magazine(Spring 2007).
- “Public Relations Comes of Age.” Business Horizons (May-June 2006).
- Business Protocol, 3rd ed. Atomic Dog, 2010.
At Haas since 1995
2005 – present, Senior Lecturer, Haas School of Business
2002, Visiting Lecturer, Graduate School of Business, Stanford University
1998 – 12, Lecturer in Marketing, Santa Clara University
1995 – 2005, Lecturer, Haas School of Business
1995 – 1996, Director, Undergraduate Program, Haas School of Business
- Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2008
- Marketing Strategy, UGBA 167
- Marketing, UGBA 106
- Fundamentals of Business, MBA 209f