• The New Normal, Foreign Affairs, Sept-Oct 2016
• Freemium Pricing, The Rotman Magazine, forthcoming Fall 2016
• Target Corporation: Groceries in the Bullseye (case), Ivey, September 2016
• Geely Buys LTI (case), Ivey, February 2016
• J C Penney: Ron Johnson and the role of activist investors (case), Haas, June 2014
• Netflix pricing strategy 2011 (case), Haas, January 2013
• “A Primer on Risk and Uncertainty.” The Rotman Magazine(Spring 2007).
• “Public Relations Comes of Age.” Business Horizons (May-June 2006).
• Business Protocol, 3rd ed. Atomic Dog, 2010.

At Haas since 1995
2005 – present, Senior Lecturer, Haas School of Business
2002, Visiting Lecturer, Graduate School of Business, Stanford University
1998 – 12, Lecturer in Marketing, Santa Clara University
1995 – 2005, Lecturer, Haas School of Business
1995 – 1996, Director, Undergraduate Program, Haas School of Business

• Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2008

• Marketing Strategy, UGBA 167
• Marketing, UGBA 106
• Fundamentals of Business, MBA 209f