Assistant Professor
Marketing
About
Sarah Moshary’s research interests span marketing, industrial organization, and political economy, including work on digital and political advertising, price discrimination, price obfuscation, and supply responses to government policy.
Moshary earned a PhD in economics from the Massachusetts Institute of Technology and an AB in economics from Harvard College.
Prior to joining Haas, Moshary was an assistant professor at the University of Chicago Booth School of Business. She also spent time as a faculty member at the University of Pennsylvania in the Department of Economics. Between her studies at MIT and her time at the University of Pennsylvania, she was a postdoctoral scholar at eBay.
Expertise and Research Interests
- Marketing
- Industrial organization
- Political economy
- Digital and political advertising
- Pricing
- “Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-commerce Platform,” Forthcoming
- “Beyond Consumer Switching: Supply Responses to a Food Packaging and Advertising Regulations,” with Jorge Alé-Chilet, Marketing Science (2022), Vol 41, Issue 2.
- “Price Salience and Product Choice,” with Tom Blake, Kane Sweeney and Steve Tadelis (2020), Marketing Science 40(4): 619-632.
- “How and When the Political Cycle Can Identify Advertising Effects,” with Bradley T. Shapiro and Jihong Song (2020), Marketing Science, 40(2): 283-304.
- “Price Discrimination in Political Advertising: Evidence from the 2012 Presidential Election” (2020), RAND Journal of Economics 51(3): 615-649.
- “Consolidation and Political Influence in the Auto Retail Industry,” with Cailin Slattery, 2024.
- “School Food Policy Affects Everyone: Retail Responses to the Community Eligibility Provision,” with Jessie Handbury, 2020.
- “Deregulation Through Direct Democracy: Lessons from Liquor Markets,” with Gastón Illanes, 2019.
- “Market Structure and Product Assortment: Evidence from a Natural Experiment in Liquor Licensure,” with Gastón Illanes, 2018.
At Haas Since 2022
- July 2022-present, Assistant Professor, Marketing, Haas School of Business, UC Berkeley
- July 2018-June 2022, Assistant Professor of Marketing and Robert King Steel Faculty Fellow, University of Chicago Booth School of Business
- July 2016-June 2018, Assistant Professor of Economics, University of Pennsylvania
- July 2015-June 2016, eBay Postdoctoral Scholar
- Guest Editor, Journal of Economics and Management Strategy
- Public Utility Center Prize for Best Paper in Regulatory Economics (with Gastón Illanes), 2019
- Irving Kravis Award for Excellence in Undergraduate Teaching, 2018
- George and Obie Shultz Fund Award, 2010
- Pricing (XMBA 267)