J. Gary Shansby Professor of Marketing Strategy


J. Miguel Villas-Boas is the J. Gary Shansby Professor of Marketing Strategy at Berkeley Haas. He earned his PhD in Applied Economics at MIT.

Villas-Boas has served as Department Editor or Associate Editor at top journals in marketing and is on the editorial board of the International Journal of Research in Marketing. He has received the ISMS Long Term Impact award and Berkeley Haas’ Earl F. Cheit Award for Excellence in Teaching, among other honors. In addition, he has served as the Director of the Ph.D. Program at Berkeley Haas and was the Chair, Committee on Research at UC Berkeley, Chair of the Marketing Group, and Department Editor at Management Science.

Villas-Boas has published extensively in competitive strategy, design of marketing organizations, distribution channels, customer relationship management, customer recognition, product line design, and industrial organization. His research has appeared in several journals, including Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research, and Journal of Economics and Management Strategy. His current research interests include competitive strategy, pricing in the digital economy, choice, information, and assortment decisions with evaluation costs, industry dynamics, and corporate social responsibility. He has also consulted in the telecommunications and the banking industries.

Expertise and Research Interests

  • Competitive Strategy
  • Customer Relationship Management
  • Internet strategies
  • Organization Design