Vice President, Marketing
Open Innovation Squad
Role Description – Only for UC Berkeley Students
This position is not a formal employment opportunity.
The VP Marketing for the Open Innovation Squad will be responsible for developing and executing the marketing strategy. This role requires experience in both B2B and B2C marketing strategies, including lead generation, content marketing, community building, event marketing, influencer marketing, and social media marketing. The ideal candidate should have proven experience in marketing, familiarity with marketing analytics and tools, and strong communication and project management skills. Additionally, the candidate should be creative, collaborative, and have a passion for innovation and entrepreneurship.
Responsibilities:
- Develop and execute the marketing strategy for the Open Innovation Squad
- Implement B2B and B2C marketing strategies to drive engagement and build the community of students, corporates, and faculties
- Lead and manage multiple marketing campaigns and initiatives simultaneously
- Create superb marketing materials
- Build relationships with diverse stakeholders, including executives, decision-makers, students, and faculty
- Monitor and analyze marketing performance using tools such as Google Analytics and marketing automation platforms
What In It For You
- Opportunity to develop your marketing skills across both B2B and B2C segments
- Work directly with the UC Berkeley community, building relationships and driving engagement
- Develop your project management skills, as you lead and manage multiple marketing campaigns and initiatives
- Hands-on experience in entrepreneurship and marketing, as well as the opportunity to work with a talented and diverse team of UC Berkeley students.