Team Sega Sammy: Tokyo 2019 #samuraibd
Written by Sega Sammy Team Member, Mina Matsumoto, ’20 MBA Candidate
When people think of Sega Sammy, most picture Sonic the Hedgehog. However, Sega Sammy Holdings is more than a cartoon- it’s a multi-billion dollar conglomerate that merged Japan’s biggest pachinko manufacturer with one of the leading arcade and video game makers. They invited a Haas team to help them create a sustainable investment strategy for their corporate venture capital team. As a mature company, they want to invest in the future.
Day 1 – VR
Mina: Holding a laser gun, I stood on the edge of a high tower. I shot a grappling hook through the air, jerked the gun back, and flew through the air to another tower. My teammates were across the field, shooting at the opposing team. This was Tower Tag, a multi-player VR game in the Sega Arcade in Shinjuku.
Next to us, there were other VR games where you can ride a horse through a western, or fight off a ghost (I didn’t dare try that one). To a passerby, all of the sudden movements wouldn’t make any sense. But until the staff comes to help you out of your headgear, you’re in another world. What a way to end our first day of work- by the end, we were ready for a traditional izakaya dinner with the clients.
Day 5 – COO
Upon entering a large circular boardroom, with memorabilia of Sonic the Hedgehog and gaming history along the walls, we were greeted by President and CEO Haruki Satomi wearing a Haas jacket. Mr. Satomi (EWMBA ‘12) has been in leadership roles at Sega Sammy for over a decade, and has been president and CEO since 2017. It was a great opportunity to chat with a fellow Haasie about his experiences as CEO, and about the futures of corporate venture capital and gaming. How to use new technology in their current business, and how to source good talent that can partner with the business units to identify promising startups earlier are both key priorities.
Day 9 – Pitch Night
In Tunnel Tokyo, the area of the office we worked out of, startup events happen multiple times per week. We were invited to attend a Startup Pitch Night, where five early stage startups presented their ideas.
Day 10 – Baseball Game
A different kind of pitch: to kick off our final weekend, we caught a Giants game (yeah, different black-and-orange Giants) at the Tokyo Dome. Japanese baseball games are quite a bit more intense than MLB games; we enjoyed watching the passionate fans sing chants for each of their players, and cheer wildly on their feet.
Following our final presentation to the executive committee, we celebrated an amazing trip AND Andrew’s birthday with the clients out in Tokyo. かんぱい!