The Haas School of Business is pleased to announce that Visa’s Chief Marketing Officer Frank Cooper III, BS 86, will serve as the Berkeley Haas commencement speaker for the Full-Time MBA and Evening & Weekend MBA Class of 2023 this May. The joint commencement ceremony will be held at the Greek Theatre on Friday, May 19 at 2pm.

Frank Cooper III

A branding and advertising leader, Cooper leads Visa’s marketing across all regions and functions, including brand, data and insights, social and digital platforms, content, and sponsorships. Cooper, recognized by Fast Company as one of the “100 Most Creative People in Business,” describes himself as “a marketer in the broadest sense: I seek to change things—change ways of thinking but more important to change behaviors.”

Prior to working at Visa, Cooper served as chief marketing officer at BlackRock, shaping the firm’s global brand and marketing strategy.

Cooper has also previously held C-suite positions as chief marketing and creative officer at Buzzfeed, and as PepsiCo’s chief marketing officer of global consumer engagement for more than 12 years. Cooper also served as former chairman of the American Advertising Federation and on the for-profit boards of Burlington Stores and Ogmento/Flyby Media.

He began his career as an entertainment lawyer and was a senior executive at Motown and Def Jam. He is a four-time recipient of Billboard’s “Power 100” and AdColor’s “Legend” award.

He earned an undergraduate degree in business administration at UC Berkeley, and a JD from Harvard Law School, where he served as the Supreme Court Editor of The Harvard Law Review.