Latest Posts
Hungry in America
April 06, 2010
When I was a child, one of my family’s Hanukkah traditions was donating food to a local food bank. Instead of receiving a gift on the last night of Hanukkah, we went as a family to the grocery store and used the money to buy food for those in…
Corporate Social Responsibility 2.0
April 05, 2010
Corporate Social Responsibility 2.0, driven by the internet and Web2.0, centers on the ability of firms to use social media, user generated content and open source networks to engage stakeholders in real time. Enabling corporations to have…
End Goal: CSR – Achieved Through Delivering Untraditional Value Propositions to Companies?
April 05, 2010
In demonstrating this idea of achieving CSR by delivering untraditional value propositions to companies, I want to examine Transfair USA. Transfair is a NPO and the only third-party certifier of Fair Trade products in the US. Their goal is to get…
Pepsi Co.’s New Initiative
April 05, 2010
Pepsi Co.’s New Health Initiative Corporate Social Responsibility is often only associated with environmental issues, “greening” existing brands, and advocating workplace rights. Health and wellness is an important field in which CSR has…
Communicating the value of CSR to consumers
April 05, 2010
For Kellie McElhaney’s Strategic CSR course, I working on a consulting project for a major US airline. This airline has committed itself to making a significant capital investment in fuel efficiency efforts and is an industry leader in terms…
The Importance of Internal Communication
April 03, 2010
I’m part of a consulting team working on a project with a large technology company that’s going through a restructuring of its corporate citizenship activities. The company has chosen the areas of interest where it will focus its CSR, and has…
Branding Corporate Social Responsibility efforts
March 31, 2010
As I flew back home on Delta airlines over the weekend the flight attendant announced that all cans and bottles would be recycled using Delta’s Sky High In-Flight Recycling program. When I got home I looked up the program and ended up spending 10…
Is it for profits? Is it for the environment? Does it matter?
March 30, 2010
These days you can hardly turn on the TV without seeing a commercial for some new environmentally friendly product, whether it is a new hybrid car or detergent that helps you use less energy. Does it matter what the motivations behind these products…
Making corporate-corporate CSR partnerships work
March 29, 2010
Corporations often partner with nonprofits to enhance their CSR efforts. Case in point: Häagen-Dazs’ support for bee colony collapse research. The company gains expertise and credibility, and, according to a new survey, the nonprofit receives…
Personal Reflection on my view point of CSR
March 29, 2010
My team and I are currently working on a project for a small environmental consulting firm. As we are moving closer to our final deliverable date, we are facing quite the challenges in terms of our project guidelines and our relatively inexperience…