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Through UGBA 192, I’m on a team to develop sustainable paper guidelines for our client, a prominent paper merchandise retailer. This project affirms our professor’s view of CSR as an orientation to approach profitable business. I’ve realized…

For our strategic CSR class, my team is working with a major apparel company to develop a new social media strategy that will increase awareness and engagement around existing CSR efforts, for both employees and customers. Although our primary…

For the experiential component of this class, my team is crafting a global water strategy for a multinational corporation. As my teammate commented earlier in this blog, although this company is a leader in its environmental and CSR practices, they…

With more than 400 million active users on Facebook, 1.5 million businesses with Pages, and 20 million new people becoming fans of pages each day, it is becoming harder for companies to ignore the social media space. In fact, it is becoming…

I am part of a consulting team who is working to craft recommendations for our client regarding how to improve the environmental footprint of their paper products category. I am interested in consulting as a career and would recommend that anyone…

When I was a child, one of my family’s Hanukkah traditions was donating food to a local food bank. Instead of receiving a gift on the last night of Hanukkah, we went as a family to the grocery store and used the money to buy food for those in…

Corporate Social Responsibility 2.0, driven by the internet and Web2.0, centers on the ability of firms to use social media, user generated content and open source networks to engage stakeholders in real time. Enabling corporations to have…

In demonstrating this idea of achieving CSR by delivering untraditional value propositions to companies, I want to examine Transfair USA. Transfair is a NPO and the only third-party certifier of Fair Trade products in the US. Their goal is to get…

Pepsi Co.’s New Health Initiative Corporate Social Responsibility is often only associated with environmental issues, “greening” existing brands, and advocating workplace rights. Health and wellness is an important field in which CSR has…

For Kellie McElhaney’s Strategic CSR course, I working on a consulting project for a major US airline. This airline has committed itself to making a significant capital investment in fuel efficiency efforts and is an industry leader in terms…