Latest Posts
Copenhagen: “Much ado about Nothing”?!
March 15, 2010
“… this progress is not enough… we have come a long way, but we have much further to go.” —President Barack Obama In December 2009, the United Nation reunited in Copenhagen for the climate change convention; and all main leaders were…
Is there a new generation of mechanical engineers coming?
March 15, 2010
At Haas, I’m studying the way mechanical engineering students think about their design software. Design software companies are seeking new ways to penetrate the education market. How do students learn about design software? Do “green” design…
Women’s Health and Business
March 14, 2010
As Megan pointed out in her International Women’s Day (March 8th) post, there is something “going on” with women and CSR. My former employer, Business for Social Responsibility (BSR), has picked up on this trend – as I was leaving to go to…
Below Par: Nike Misses the Mark on Tiger Endorsement
March 12, 2010
Nike has been very vocal in their support of Tiger Woods, despite the recent news of his egregious infidelity and lack of moral judgment. A precarious decision, especially as all other corporate sponsors – including Accenture, AT&T, Proctor…
CSR for the Skeptical
March 09, 2010
This blog is for business managers or students, who see Corporate Social Responsibility (CSR), also known as Corporate Citizenship as the amount of capital companies donate every year to get a good PR. CSR is much much more and believe it or not it…
Food, Inc. vs. CSR Reports: Who should you believe?
March 09, 2010
The other day I watched the movie Food, Inc., and besides making me reconsider the high meat-content in my diet, it inspired me to look at the CSR reports of some of the food industry’s so-called “bad guys.” I wanted to see what the…
Can a Tobacco Company Ever Be Socially Responsible?
March 08, 2010
Taking this class and examining the moves that companies have made toward being socially responsible has made me wonder whether all companies or industries can achieve CSR. Are there some whose products inherently pit them against social…
A different view on movie theaters
March 08, 2010
This past weekend, I, just like many others, saw Alice in Wonderland in 3D at a nearby theater. Going to a movie theater isn’t very common for me, so many new, potential CSR initiatives popped into my head. I went to the AMC Van Ness 14 in San…
Women & CSR: We Do Care More
March 08, 2010
The national average for women in business school is 31%, and Haas School of Business is no different. All of my classes have been majority male, except in Strategic Corporate Social Responsibility (CSR) where two-thirds of my classmates are female.…
Strategic Partnerships To Improve Youth Nutrition
March 08, 2010
My team is currently engaged by our client, a local granola bar company, to help the company develop, implement, and clearly communicate its Corporate Social Responsibility initiatives. Since its inception, the company has valued quality ingredients…