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Taking this class and examining the moves that companies have made toward being socially responsible has made me wonder whether all companies or industries can achieve CSR. Are there some whose products inherently pit them against social…

This past weekend, I, just like many others, saw Alice in Wonderland in 3D at a nearby theater. Going to a movie theater isn’t very common for me, so many new, potential CSR initiatives popped into my head. I went to the AMC Van Ness 14 in San…

The national average for women in business school is 31%, and Haas School of Business is no different. All of my classes have been majority male, except in Strategic Corporate Social Responsibility (CSR) where two-thirds of my classmates are female.…

My team is currently engaged by our client, a local granola bar company, to help the company develop, implement, and clearly communicate its Corporate Social Responsibility initiatives. Since its inception, the company has valued quality ingredients…

Can a pro-ice cream campaign appeal to the lactose-intolerant, the fat-fighting, the calorie-conscious, and the cholesterol-aware? Haagen Dazs is making it happen. The premium ice cream maker is addressing the plight of the honey bee, which has…

CSR needs to create business value, otherwise why would any company do it? Our class continually reinforces this principle. However, it is extremely difficult to figure out what the business value to a company is from the outside. Given that the…

Living in Berkeley has skewed my perception on the views of society towards climate change. It is easy to get excited about making significant change when a lot of the focus is around developing low carbon solutions. Is climate change too big of an…

AT&T Collaborates with GE to Switch to LED Signage Renewable energy technologies are very important in our world today. In the United States, we have done a phenomenal job in our research and development practices involved in creating,…

In the Strategic CSR class at Haas, I am working with two other students on a project to integrate sustainability into the value chain of an online retailer. We recently had our first in-person meeting with the client to gather more information and…

As I was watching all the athletes represent their countries in the exciting events, from snowboarding to short track skating, I began to wonder how the Olympics is involving itself in sustainability efforts since it is an iconic global event. With…