The [Patagonia] case competition …inevitably will be one of the greatest highlights from my business school career. Working alongside an interdisciplinary team and presenting to Patagonia’s leadership team not only solidified the importance of diverse minds coming together, but reaffirmed the notion that doing good is good business.” – Aysha Malik (University of Michigan), 2016 Winner

About the Patagonia Case Competition

This one-of-a-kind case competition redefines the relationship between business and a healthy planet.

Graduate students from across the US tackle the interconnected business and responsibility aspects of a current, real-life issue facing the outdoor gear retailer Patagonia. In the first round of competition, interdisciplinary teams submit solutions to a case developed by the Berkeley Haas Case Series and Patagonia. Senior leaders from Patagonia review all submissions and select finalists to present their solutions to Patagonia executives in person at Berkeley Haas.

For students at Berkeley Haas and beyond, this case competition is an unparalleled opportunity to work on a pressing corporate responsibility issue with one of the most forward-thinking companies in the world. Not to mention a unique source of fresh perspectives and innovative ideas for Patagonia leadership. In celebration of its 5th year, we compiled an extended overview of the competition’s drive to solve Patagonia’s most pressing sustainability challenges here.

2021-2022 Patagonia Case Competition

Case Topic

The 2021-2022 Patagonia Case Competition will focus on environmental justice, and the role Patagonia can play in tackling anti-Blackness in the outdoor industry.

Learn more about how Patagonia is working to become an antiracist company

Timeline

While we had hoped to host the competition in the spring of 2021, ensuring the topic is appropriately scoped and framed in a way that generates meaningful, implementable solutions and is not extractive has been the top priority. As a result, the timeline for the Patagonia Case Competition has been pushed to the 2021-2022 academic year. We aim to launch team registration in fall of 2021, with the Competition running over the course of the fall, and culminating in a final event in early 2022.

Please sign up for the Patagonia Case Competition mailing list in the left-hand sidebar to receive updates about the 2021-2022 Competition.

Prize

The top three teams receive cash prizes of $15,000 for first place, $5,000 for second place, and $2,500 for third place. All finalists get to engage with Patagonia executives during the final competition round in Ventura, CA. Surfing and exploring with the Patagonia team included! The top two teams will meet with Patagonia executives to discuss the implementation of their idea. All travel and in-person activities dependent on COVID-19 safety precautions and restrictions. 

Past Case Competition Topics

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