“The [Patagonia] case competition …inevitably will be one of the greatest highlights from my business school career. Working alongside an interdisciplinary team and presenting to Patagonia’s leadership team not only solidified the importance of diverse minds coming together, but reaffirmed the notion that doing good is good business.” – Aysha Malik (University of Michigan), 2016 Winner
About the Patagonia Case Competition
This one-of-a-kind case competition redefines the relationship between business and a healthy planet.
Graduate students from across the US tackle the interconnected business and sustainability aspects of a current, real-life issue facing the outdoor gear retailer Patagonia. In the first round of competition, interdisciplinary teams submit solutions to a case developed by the Berkeley-Haas Case Series and Patagonia. Senior leaders from Patagonia review all submissions and select finalists to present their solutions to Patagonia executives in person at Berkeley-Haas.
2019 Patagonia Case Competition
2019 Case Topic
Patagonia desires research-driven and scalable solutions that lessen the environmental impact of single-use packaging. Solutions may include new materials, technologies, and supply chain-related innovations.
- How can Patagonia Provisions produce all its food products in packaging that is reusable, biodegradable, renewable, or easily recyclable by 2025?
- How can Patagonia distribute all apparel in packaging that is reusable, biodegradable, renewable, or easily recyclable by 2025?
- How can Patagonia and Patagonia Provisions scale these packaging solutions to the broader food and apparel industries?
- Sep. 2018: Topic for the case released
- Nov. 5, 2018: Rules posted
- Nov. 26, 2018: Submission of FAQs open
- Dec. 3, 2018: FAQ answers posted and team registration live
- Jan. 13, 2019: Team sign up deadline
- Jan. 18, 2019: Case, Submission Guidelines, and Final FAQs Released
- Jan. 24, 2019: Final Submission of Case Questions (FAQs)
- Feb. 10, 2019: Case proposals due
- March 4, 2019: Finalists announced
- April 18-19, 2019: Finalist presentations to Patagonia at Berkeley
- Late May/Early June: Top teams trip to Patagonia Headquarters
Team registration is closed. Please check back in fall of 2019 to register for the 2020 Patagonia Case Competition.
The top three teams receive cash prizes. All finalists get to engage with Patagonia executives at the Haas School of Business during the final competition round. The top teams also get to visit Patagonia’s Ventura, California headquarters to experience Patagonia’s culture and discuss the implementation of their solution. Surfing and exploring with the Patagonia team included!
Official rules for the 2019 Patagonia Case Competition can be found HERE. Please review these rules carefully when forming a team and preparing submission materials.
Past Case Competition Topics
2018 Case Topic
How Patagonia can best achieve carbon neutrality by 2025 not only for itself, but to provide a model for industry to follow suit.
2017 Case Topic
In light of the recent launch of Patagonia Provisions, the 2017 case study focused on Patagonia’s desire to accelerate regenerative agricultural practices for food.
2016 Case Topic
The 2016 case study concerned DWR “Durable Water Repellent”, a coating applied to clothing to make it more water repellent. DWR loses effectiveness over time as it wears off, necessitating repeated applications or replacement of gear. And DWR, a C8 long-chain fluorocarbon, turns out to be a persistent environmental pollutant that accumulates in rivers and lakes.
- First Place, University of Virginia
- Second Place, Bard College
- Third Place, Yale University
- First Place, Yale University
- Second Place, University of Pennsylvania
- Third Place, Massachusetts Institute of Technology
- First Place, University of Michigan
- Second Place, Yale University
- Third Place, University of California, Berkeley
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Next: 2018 Case Information