“The [Patagonia] case competition …inevitably will be one of the greatest highlights from my business school career. Working alongside an interdisciplinary team and presenting to Patagonia’s leadership team not only solidified the importance of diverse minds coming together, but reaffirmed the notion that doing good is good business.” – Aysha Malik (University of Michigan), 2016 Winner
About the Patagonia Case Competition
This one-of-a-kind case competition redefines the relationship between business and a healthy planet.
Graduate students from across the US tackle the interconnected business and sustainability aspects of a current, real-life issue facing the outdoor gear retailer Patagonia. In the first round of competition, interdisciplinary teams submit solutions to a case developed by the Berkeley-Haas Case Series and Patagonia. Senior leaders from Patagonia review all submissions and select finalists to present their solutions to Patagonia executives in person at Berkeley Haas.
For students at Berkeley Haas and beyond, this case competition is an unparalleled opportunity to work on a pressing corporate sustainability issue with one of the most forward thinking companies in the world. Not to mention a unique source of fresh perspectives and innovative ideas for Patagonia leadership. As the competition enters its 5th year, we’ve compiled an extended overview of the competition’s drive to solve Patagonia’s most pressing sustainability challenges here.
2020 Patagonia Case Competition
Team registration for the 2020 Patagonia Case Competition is now open! The deadline to register a team is January 15, 2020, 11:59PM PST.
Waste not, want not: Eliminating Patagonia’s pre and post consumer textile waste
As a leader in the sustainable apparel industry, Patagonia aims to reduce its textile waste by shifting consumer behavior and innovating solutions. This includes not only the cut-and-sew scraps and the liability fabrics, but also the garments end-of-life. In order to achieve this goal, innovation must occur throughout the entire lifecycle of Patagonia’s products: from design and manufacturing, to the consumer behavior side – buying high-quality and durable products that they truly need, as well as creating alternatives to landfill upon end-of-life. With the mission of: “We are in business to save our home planet,” Patagonia must achieve this in such a way that other companies can replicate.
- November 27, 2019 – Team Registration Opens
- December 6, 2019 – FAQ Round 1 Questions Deadline
- December 10, 2019 – FAQ Round 1 Answers Released
- January 15, 2020 – Final Team Registration Deadline
- January 17, 2020 – Case Study and Submission Guidelines Released
- January 23, 2020 – FAQ Round 2 Questions Deadline
- January 28, 2020 – FAQ Round 2 Answers Released
- February 9, 2020 – Proposal Submission Deadline
- February 10-11, 2020 – Finalist Selection
- February 28, 2020 – Finalist Announcement
- April 8-9, 2020 – Final event in Patagonia Headquarters in Ventura, CA
Official rules for the 2020 Patagonia Case Competition can be found HERE. Please review these rules carefully when forming a team and preparing submission materials.
Responses to FAQ Round 1 questions can be viewed HERE. FAQ Round 2 will be open from January 17-23, 2020 for questions regarding the case, submission guidelines, and proposal development. Please hold any additional questions related to the development and submission of your proposal until that time.
The top three teams receive cash prizes of $15,000 for first place, $5,000 for second place, and $2,500 for third place. All finalists get to engage with Patagonia executives during the final competition round in Ventura, CA. Surfing and exploring with the Patagonia team included! The top two teams will meet with Patagonia executives to discuss the implementation of their idea on April 9, 2020.