Authoring sustainability-minded case studies is one way CRB helps move sustainability further into the mainstream. Working with the Berkeley-Haas Case Series and the California Management Review, we develop case studies suitable for inclusion into the general business school curriculum.
Cases tackle real-time sustainability challenges companies face. We convene forums based on the case studies, to help companies understand the issue, identify potential solutions, and measure the impact.
Sample Case Studies:
- “Patagonia: Closing the Loop on Packaging Pollution” April 2019
- “Sustainability Through Open Innovation: Carlsberg and the Green Fiber Bottle” September 2018
- “Patagonia’s Path to Carbon Neutrality by 2025” April 2018
- “Rewarding Consumers for Recycling Packaging: Kimberly-Clark Seeks Shared Value” January 2017
- “Reversing Climate Change Through Sustainable Food: Patagonia Provisions Attempts to Scale a “Big Wall”” April 2017
- “Patagonia: Driving Sustainable Innovation by Embracing Tensions” February 2016
- “Levi Strauss & Co.: Driving Adoption of Green Chemistry” July 2016
- “General Mills: Driving Food Systems Change through Regenerative Agriculture” November 2019
Best Case Award Winner 2019
“Patagonia’s Path to Carbon Neutrality by 2025” by Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand won the 2019 Best Case Award.
This case describes the strides that the outdoor retail company Patagonia has made to meet its ambitious goal of achieving complete carbon neutrality by 2025. Patagonia defines carbon neutrality in an absolute sense — meaning that it intends to reduce emissions to zero across its production, distribution, and administrative operations while still growing the company.