Best Case Award Winner 2019

Patagonia’s Path to Carbon Neutrality by 2025” by Daniel M. Kammen, Paul Hendricks, Seren Pendleton-Knoll, Vincent Stanley, and Robert Strand won the 2019 Best Case Award.

This case describes the strides that the outdoor retail company Patagonia has made to meet its ambitious goal of achieving complete carbon neutrality by 2025. Patagonia defines carbon neutrality in an absolute sense — meaning that it intends to reduce emissions to zero across its production, distribution, and administrative operations while still growing the company.

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