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Brand Hub

  • Telling the Haas Story
    • Communicating in the Haas Style
    • Writing & Editing Guide
  • Visual Identity
    • Logo
    • Color Palette
    • Fonts
    • Photography Guide
  • Templates & Downloads
    • Email Signatures
Brand banner
Brand banner

Haas Brand Hub

More than a logo, color palette, or tagline—our brand is an expression of who we are, what we stand for, and how we’re moving business forward for the better in an age of AI and acceleration.

  • Telling the Haas Story
  • Visual Identity

Home Brand Hub

This is Our Story

We provide these guidelines and resources to help every member of the UC Berkeley Haas community bring our narrative and identity to life consistently and with impact—ensuring that every touchpoint is an opportunity to tell our story in ways that are distinctive, memorable, and unmistakably Haas.

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UC Berkeley | Haas School of Business UC Berkeley | Haas School of Business

Haas School of Business
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