The marketing group at the Haas School of Business consists of leading researchers in the areas of:

  • Marketing strategy
  • Empirical modeling
  • Quantitative and behavioral modeling
  • Consumer research


Faculty members investigate substantive issues such as pricing, market entry, distribution channels, e-commerce, consumer choice, role of emotions, and managerial decision making.

The Haas marketing group is widely recognized for its capability to create cutting-edge knowledge and new theories in the marketing field as well as its related fields such as economics and psychology.


In addition to the core faculty, the group draws on leading marketing practitioners to provide Undergraduate, MBA, and PhD students with the innovative and managerially relevant knowledge in marketing. The group also attracts and hosts prominent researchers from around the world who visit Haas and Berkeley to take advantage of their world renowned research environment.

SICS – Summer Institute in Competitive Strategy

The 17th Summer Institute in Competitive Strategy (SICS) is scheduled for June 3-8, 2019 at Berkeley Haas. The purpose of this meeting is to provide a setting that enables researchers interested in competitive strategy in marketing to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work.