Joe Shoong Chair of Business | Associate Professor
Marketing
Identifying and explaining skills and shortcomings in people's social, economic, moral, and political judgments
About
Clayton Critcher is an Associate Professor of marketing, cognitive science, and psychology at Berkeley Haas. A social psychologist, Critcher researches how people come to understand themselves and other people and to make judgments and decisions in economic, morally relevant, and social situations.
Expertise and Research Interests
- Self and Social Judgment
- Moral Psychology
- Consumer Experience
- Judgment and Decision Making
- Critcher, C. R., & Rosenzweig, E. L.. Attractors: Incidental values that influence forecasts of change. Journal of Experimental Psychology: General.
(in press) - Critcher, C. R., & Siegel, M.. Re-examining the association between e-cigarette use and myocardial infarction: A cautionary tale. American Journal of Preventive Medicine.
(in press) - Reit, E., & Critcher, C. R.. The commonness fallacy: Commonly chosen options have less choice appeal than people think. Journal of Personality and Social Psychology, 118, 1-21..
2020 - Critcher, C. R., Inbar, Y, & Pizarro, D. A.. How quick decisions illuminate moral character. Social Psychological and Personality Science, 4, 308-315.
2013 - Risen, J. L., & Critcher, C. R.. Visceral fit: While in a visceral state, associated states of the world seem more likely. Journal of Personality and Social Psychology, 100, 777-793.
2011 - Critcher, C. R., & Gilovich, T.. Incidental environmental anchors. Journal of Behavioral Decision Making, 21, 241-251.
2008
At Haas since 2010
2020 – present: Joe Shoong Chair of Business
2020 – present: Director, Haas Behavioral Lab
2020 – present, PhD Field Advisor, Marketing
2017 – present, Institute for Personality and Social Research
2016 – present, Associate Professor of Marketing, Haas School of Business
2013 – present, Department of Psychology (affiliate)
2011 – present, Cognitive Science Faculty
2010 – 2016, Assistant Professor of Marketing, Haas School of Business
- Journal of Personality and Social Psychology: Associate Editor
- Self & Identity : Editorial Board
- Association for Psychological Science
- Association for Consumer Research
- Society for Consumer Psychology
- Society for Personality and Social Psychology
- Society for Judgment and Decision Making
- Society of Experimental Social Psychology
Fellow, Society for Personality and Social Psychology
2021
Barbara and Gerson Bakar Faculty
Fellow
Sage Young Scholar Award
2015
Hellman Fellow
Fellowship
Carol D. Soc Distinguished Graduate Student Mentoring Award
2014
Science: Editors’ Choice
Award
National Science Foundation Graduate Research Fellowship
Fellowship
Yale University Angier Prize
Award
Society of Experimental Social Psychology
Fellow
“The Spreading of Perceived Exclusion”
National Science Foundation Grant
Social Psychology
- Psychologists reveal what everyone gets wrong about first impressions, Inverse, 10/07/2020
- Why Do Politicians Need to Say ‘I Approve This Message’ in Their Ads?, Mental Floss, 09/16/2020
- Recalling Memories From A Distance Changes How Your Brain Works And Helps You Excel In Your Career, Forbes, 09/04/2020
- California requires masks, but not everyone wears one. Here’s how to fix that, San Francisco Chronicle, 07/27/2020
- Why We Should Stop Worrying About What Others Think of Us, Knowledge@Wharton, 03/31/2020
- Political campaign ads may have ironic side effects, American Marketing Association podcast, 11/05/2018
- ‘I Approve This Message’ Has an Unwelcome Subtext, Pacific Standard Magazine, 03/02/2018
- That “I Approve” Tagline on Political Ads May Have Precisely the Opposite Effect of What Congress Intended, Mother Jones, 02/16/2018
- Frisbees, Hula Hoops and Hacky Sacks. Southern California’s Wham-O looks to reinvent its toys for the digital age, Los Angeles Times, 08/09/2017
- How to Tell If Someone Will Succeed, Time Magazine, 10/27/2016
- Marketing, MBA 206 (Core)