Professor | Joe Shoong Chair in Business | Director, Berkeley Haas Behavioral Lab | Co-Director, Social and Moral Judgment (SOMO) Lab
Marketing

Identifying and explaining skills and shortcomings in people's social, economic, moral, and political judgments

About

Clayton Critcher is a professor of marketing, cognitive science, and psychology at Berkeley Haas. A social psychologist, Critcher researches how people come to understand themselves and other people and to make judgments and decisions in economic, morally relevant, and social situations.

Expertise and Research Interests

  • Self and Social Judgment
  • Moral Psychology
  • Consumer Behavior
  • Judgment and Decision Making