Joe Shoong Chair in Business | Associate Professor | Director, Berkeley Haas Behavioral Lab | Co-Director, Social and Moral Judgment (SOMO) Lab

Identifying and explaining skills and shortcomings in people's social, economic, moral, and political judgments


Clayton Critcher is an Associate Professor of marketing, cognitive science, and psychology at Berkeley Haas. A social psychologist, Critcher researches how people come to understand themselves and other people and to make judgments and decisions in economic, morally relevant, and social situations.

Expertise and Research Interests

  • Self and Social Judgment
  • Moral Psychology
  • Consumer Behavior
  • Judgment and Decision Making