Joe Shoong Chair of Business | Associate Professor

Identifying and explaining skills and shortcomings in people's social, economic, moral, and political judgments


Clayton Critcher is an Associate Professor of marketing, cognitive science, and psychology at Berkeley Haas. A social psychologist, Critcher researches how people come to understand themselves and other people and to make judgments and decisions in economic, morally relevant, and social situations.

Expertise and Research Interests

  • Self and Social Judgment
  • Moral Psychology
  • Consumer Experience
  • Judgment and Decision Making