Executive in Residence, Lecturer
Entrepreneurship & Innovation


David is the Amazon Best Selling author of Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs. He has spent the last 15 years helping hundreds of innovators use storytelling to put their products and businesses on the map. David’s on the professional faculty at Berkeley-Haas School of Business and coaches founders at several Bay Area accelerators. He’s a contributor to Forbes.com, where he writes about compelling startup stories. Earlier in his career, he was president of the ad agency J. Walter Thompson in San Francisco, held senior marketing roles at two tech startups, and was VP of Marketing at Yahoo! in its heyday. David also produces theater and was recently chair of the board of the American Conservatory Theater in San Francisco. He holds a BA from Brown University and an MBA from Columbia University.

Expertise and Research Interests

Storytelling, Product Marketing, Entrepreneurship