Associate Professor
Operations & IT Management | Sustainability
Expertise and Research Interests
- Operation-Marketing Interface
- Service Innovation
- Business Model Innovation
- Business Analytics
- Operations Strategy
- Guajardo, J.A.. Third-Party Ownership Business Models and the Operational Performance of Solar Energy Systems (opens in a new tab). Manufacturing & Service Operations Management.
2018 - Guajardo, J.A., M.A. Cohen.. Service Differentiation and Operating Segments: A Framework and an Application to After-Sales Services (opens in a new tab). Manufacturing & Service Operations Management.
2018 - Guajardo, J.A., M.A. Cohen, S. Netessine.. Service Competition and Product Quality in the U.S. Automobile Industry (opens in a new tab). Management Science.
2016 - Guajardo, J.A., M.A. Cohen, S.-H. Kim, S. Netessine.. Impact of Performance-Based Contracting on Product Reliability: An Empirical Study (opens in a new tab). Management Science.
2012 - Guajardo, J.A., R. Weber, J, Miranda.. A Model Updating Strategy for Predicting Time Series with Seasonal Patterns (opens in a new tab). Applied Soft Computing.
2010 - Guajardo, J.A., J. Miranda, R. Weber. A Forecasting Methodology using Support Vector Regression and Dynamic Feature Selection (opens in a new tab). Journal of Information and Knowledge Management.
2006
At Haas since 2012
2012 – present, Assistant Professor, Haas School of Business
Fisher Center for Business Analytics Research Grant
2017
Earned Membership in “Club 6” for Teaching Excellence
Fall 2017, Fall 2016, Fall 2015
MSOM Service Management SIG Prize
Finalist
2015
Barbara and Gerson Bakar Faculty Fellow
2015
Garwood Center for Corporate Innovation Faculty Research Grant Award
2012, 2013
MSOM Student Paper Competition
Finalist
2010
Juran Fellowship
Joseph M. Juran Center for Leadership in Quality at the University of Minnesota
2010
Wharton Risk Center Russell Ackoff Doctoral Student Fellowship
2009, 2010
Doctoral Fellowship, The Wharton School, University of Pennsylvania
2007 – 2011
- Haas Sharing Economy Study Explores How Manufacturers Can Adapt (opens in a new tab), Metro MBA, 08/24/2017