At Haas since 2009
2009 – present, Lecturer, Haas School of Business

2007 – present, Partner, Customer Insights & Brand Strategy Consulting, Brand Amplitude

2006 – present, Founder, Business & Brand Strategy Consulting, Pure Gravy
2001 – 2006, Partner / Managing Partner, Prophet Brand Strategy
1999 – 2001, SVP E-commerce & Catalog, Illuminations
1992 – 1999, Associate Partner, Retail Strategy, Accenture/Andersen Consulting

1990 – 1992, Director of Corporate Strategy, Patagonia

1983 – 1990, Manager, Boston Consulting Group

• Advisory Board Member, Netconversions
• Advisory Board Member and marketing lead, QuickDog
• Advisory Board Member, FirstRegistry/Cloudpop
• Annual Strategic Marketing Conference Leadership Team, American Marketing Association
• Advisory Board Member and Columnist, Retail Customer Experience Magazine
• Advisor, Undergraduate Marketing Association
• Advisor, UC Berkeley Chapter, American Marketing Association
• Advisor, UC Berkeley Chapter, American Advertising Federation (Imagi-Cal)
• Board Member, Sasa Designs by the Deaf

• EWMBA62 – Strategic Brand Management
• IBD – International Business Development & Consulting
• UGBA10 – Principles of Business