Continuing Lecturer
Economic Analysis and Policy | Marketing
Expertise and Research Interests
- Brand strategy and management
- Customer insights
- Growth strategy
At Haas since 2009
2009 – present, Lecturer, Haas School of Business
2007 – present, Partner, Customer Insights & Brand Strategy Consulting, Brand Amplitude
2006 – present, Founder, Business & Brand Strategy Consulting, Pure Gravy
2001 – 2006, Partner / Managing Partner, Prophet Brand Strategy
1999 – 2001, SVP E-commerce & Catalog, Illuminations
1992 – 1999, Associate Partner, Retail Strategy, Accenture/Andersen Consulting
1990 – 1992, Director of Corporate Strategy, Patagonia
1983 – 1990, Manager, Boston Consulting Group
- Advisory Board Member, Netconversions
- Advisory Board Member and marketing lead, QuickDog
- Advisory Board Member, FirstRegistry/Cloudpop
- Annual Strategic Marketing Conference Leadership Team, American Marketing Association
- Advisory Board Member and Columnist, Retail Customer Experience Magazine
- Advisor, Undergraduate Marketing Association
- Advisor, UC Berkeley Chapter, American Marketing Association
- Advisor, UC Berkeley Chapter, American Advertising Federation (Imagi-Cal)
- Board Member, Sasa Designs by the Deaf
- EWMBA62 – Strategic Brand Management
- IBD – International Business Development & Consulting
- UGBA10 – Principles of Business