Institute for Business Innovation | Entrepreneurship & Innovation


Jeff Eyet is a radical diverger who lives for the “aha!” moments found in extreme use cases that inform and enhance the core user experience. He brings the same curiosity to the classroom learning alongside his students in Fundamentals of Design Thinking and Haas@Work.

Outside of Haas, he is the co-founder of The Berkeley Innovation Group (big), using design thinking as the engine of corporate innovation. His strategy clients include Google, the State of California’s Office of Digital Innovation, MURAL, Sonic Foundry, the Oakland A’s baseball team, and Recology.

He holds an MBA from UC Berkeley’s Haas School of Business and a Bachelor of Science degree in Finance from the University of Maryland, College Park.

Expertise and Research Interests

  • Design Thinking
  • Corporate Innovation
  • Design in Healthcare
  • Sustainable Innovation