Lecturer (continuing)
Entrepreneurship & Innovation

Entrepreneurship, Branding/Repositioning consumer brands


Peter Molloy was President of La Terra Fina a refrigerated Dips and Quiche company located in the San Francisco Bay Area from 2012 to 2015. He doubled sales and increased Ebitda 25 times during that period and then sold La Terra Fina to Catamount Inc., a family owned company in New England. La Terra Fina had a workforce of 170 Associates in 2015.

His career spans over 30 years in General Management and Marketing. He started his 21 year career with Nestle in London, England, was transferred to Toronto, Canada and then to New York, USA. Over his career he specialized in launching new products, turning around businesses and building brands.

In 1991, Peter and his business partner bought the MJB Rice Company from Nestle and changed the brand name to Farmhouse. Distribution of Farmhouse was mainly located on the West Coast that represented 20% of rice and pasta sales. Sales during the next 7 years grew from $12 million to $26.5 million before the company was sold to General Mills.

Since 1999, Peter has been teaching Entrepreneurship at the Berkeley/Haas. He was a member of Vistage (an International Organization for CEO’s) for 10 years and has consulted to a number of food and agri-business companies.

From 2016 to 2021 he was an investor and on the Board of Advisors of Paleteria La Michoacana, a Hispanic ice cream company based in Modesto, California.

In 2019, he became the Faculty Director for the Berkeley Business Academy for Youth (BBAY). BBAY financially assists Boost, an organization to help under resourced students get into college.

Peter has a Business degree (HND Business Studies) from West London University (formerly known as Slough College of Technology) in England and the Institute of Marketing Diploma.

Expertise and Research Interests

  • Entrepreneurship
  • Rebranding/repositioning consumer brands