Ewald T. Grether Professor in Business Administration & Marketing | Barbara and Gerson Bakar Faculty Fellow | Distinguished Teaching Fellow
Marketing
Expertise and Research Interests
- Consumer Well Being
- Consumer Preferences and Choices
- Human Judgment
- Decision Making
- Consumption Experience
- Minah H. Jung, Chengyao Sun, and Leif D. Nelson (2018). People Can Recognize, Learn, and Apply Defaults in Social Influence. Proceedings of the National Academy of Sciences
- Leif D Nelson, Joseph Simmons, Uri Simonsohn (2018). Psychology’s Renaissance. Annual Review of Psychology
- Hannah Perfecto, Leif D Nelson, Don A Moore (2018). The Category Size Bias: A Mere Misunderstanding. Judgment & Decision Making
- O’Donnell, M., Nelson, L. D., Ackermann, E., Aczel, B., Akhtar, A., Aldrovandi, S., … & Balatekin, N (2018). Registered Replication Report: Dijksterhuis and van Knippenberg (1998). Perspectives on Psychological Science
- Hannah Perfecto, Jeff Galak, Joseph P Simmons, Leif D Nelson (2017). Rejecting a Bad Option Feels Like Choosing a Good One. Journal of Personality and Social Psychology
At Haas since 2009
2014 – present, Ewald T. Grether Professor of Business Administration and Marketing, Univeresity of California, Berkeley, Haas School of Business
2010 – 2014, Associate Professor of Marketing, University of California, Berkeley, Haas School of Business
2009 – 2010, Assistant Professor, University of California, Berkeley, Haas School of Business
2007 – 2009, Assistant Professor, University of California, San Diego, Rady School of Management
2003 – 2007, Assistant Professor of Marketing, New York University, Stern School of Business
Garwood Center Grant for Corporate Innovation
2013
Cheit Outstanding Teaching Award
2013 – 2014
Journal of Consumer Research Best Paper Award
2012
Cialdini Award
Best paper with field experimentation in social psychology
2011
MSI Young Scholars
Marketing Science Institute
Scholar at Center for Advanced Study in Behavorial Science
Summer Institute
- This Cornell food researcher has had 13 papers retracted. How were they published in the first place?, Mother Jones, 09/25/2018
- 2018 best 40 under 40 professors: Jeff Galak, Carnegie Mellon University (Tepper), Poets & Quants, 04/23/2018
- Daryl Bem Proved ESP Is Real, Slate, 05/17/2017
- Five Senior Bowl performances for Broncos fans to note, 247 Sports, 01/28/2016
- Courses, Marketing Research