Ewald T. Grether Professor in Business Administration & Marketing | Barbara and Gerson Bakar Faculty Fellow | Distinguished Teaching Fellow
Marketing
Expertise and Research Interests
- Consumer Well Being
- Consumer Preferences and Choices
- Human Judgment
- Decision Making
- Consumption Experience
- O’Donnell, M., Critcher, C. R., & Nelson, L. D. (in press). Bundle Selection and Variety Seeking: The Importance of Combinatorics. Journal of Consumer Research.
- Simonsohn, U., Simmons, J. P., & Nelson, L. D. (2022). Above averaging in literature reviews. Nature Reviews Psychology, 1(10), 551-552.
- Kim, G., Adams, I., Diaw, M., Celly, M., Nelson, L. D., & Jung, M. H. (2022). Prosocial spending encourages happiness: A replication of the only experiment reported in Dunn, Aknin, and Norton (2008). Plos one, 17(9), e0272434.
- O’Donnell, M., … Moore, D. A., & Nelson, L. D. (2021). Empirical audit and review and an assessment of evidentiary value in research on the psychological consequences of scarcity. Proceedings of the National Academy of Sciences, 118(44), e2103313118.
- Simonsohn, U., Simmons, J. P., & Nelson, L. D. (2020). Specification curve analysis. Nature Human Behaviour, 4(11), 1208-1214.
- Jung, M. H., Moon, A., & Nelson, L. D. (2020). Overestimating the valuations and preferences of others. Journal of Experimental Psychology: General, 149(6), 1193.
- Moon, A & Nelson, L. D. (2020). The uncertain value of uncertainty: When consumers are unwilling to pay for what they like, Management Science.
- * The lead author was runner-up for the Hillel Einhorn award from the Society of Judgment and Decision Making
- Vosgerau, J., Simonsohn, U., Nelson, L. D., & Simmons, J. P. (2019). 99% impossible: A valid, or falsifiable, internal meta-analysis. Journal of Experimental Psychology: General, 148(9), 1628.
- Simonsohn, U., Nelson, L. D., & Simmons, J. P. (2019). P-curve won’t do your laundry, but it will distinguish replicable from non-replicable findings in observational research: Comment on Bruns & Ioannidis (2016). PLoS one, 14(3), e0213454.
- Minah H. Jung, Chengyao Sun, and Leif D. Nelson. People Can Recognize, Learn, and Apply Defaults in Social Influence. Proceedings of the National Academy of Sciences.
2018 - Leif D Nelson, Joseph Simmons, Uri Simonsohn. Psychology’s Renaissance. Annual Review of Psychology.
2018 - Hannah Perfecto, Leif D Nelson, Don A Moore. The Category Size Bias: A Mere Misunderstanding. Judgment & Decision Making.
2018 - O’Donnell, M., Nelson, L. D., Ackermann, E., Aczel, B., Akhtar, A., Aldrovandi, S., … & Balatekin, N. Registered Replication Report: Dijksterhuis and van Knippenberg (1998). Perspectives on Psychological Science.
2018 - Hannah Perfecto, Jeff Galak, Joseph P Simmons, Leif D Nelson. Rejecting a Bad Option Feels Like Choosing a Good One. Journal of Personality and Social Psychology.
2017
At Haas since 2009
- 2014 – present, Ewald T. Grether Professor of Business Administration and Marketing, Univeresity of California, Berkeley, Haas School of Business
- 2010 – 2014, Associate Professor of Marketing, University of California, Berkeley, Haas School of Business
- 2009 – 2010, Assistant Professor, University of California, Berkeley, Haas School of Business
- 2007 – 2009, Assistant Professor, University of California, San Diego, Rady School of Management
- 2003 – 2007, Assistant Professor of Marketing, New York University, Stern School of Business
Cheit Outstanding Teaching Award
2013 – 2014
Garwood Center Grant for Corporate Innovation
2013
Journal of Consumer Research Best Paper Award
2012
Cialdini Award
Best paper with field experimentation in social psychology
2011
MSI Young Scholars
Marketing Science Institute
Scholar at Center for Advanced Study in Behavorial Science
Summer Institute
- Sportsbooks Made a Killing on NFL Games in November, Poker News Daily, 11/30/2021
- An Empirical Audit, The Last Word On Nothing, 11/17/2021
- How data detectives spotted fake numbers in a widely cited paper, The Economist, 08/27/2021
- This Cornell food researcher has had 13 papers retracted. How were they published in the first place?, Mother Jones, 09/25/2018
- 2018 best 40 under 40 professors: Jeff Galak, Carnegie Mellon University (Tepper), Poets & Quants, 04/23/2018
- Daryl Bem Proved ESP Is Real, Slate, 05/17/2017
- Five Senior Bowl performances for Broncos fans to note, 247 Sports, 01/28/2016
- Courses, Marketing Research