(† PhD student at time of publication, * equal contribution)
- Fridman, Ariel*† and Rachel Gershon* (2023), “Reply to Kasper et al.:Identity threat is lower when supporting an opposing group member than an opposing group.” Proceedings of the National Academy of Sciences.
- Gershon, Rachel* and Ariel Fridman*† (2022) “Individuals Prefer to Harm their Own Group rather than Help an Opposing Group.” Proceedings of the National Academy of Sciences.
- Fridman, Ariel†, Rachel Gershon, and Ayelet Gneezy (2022) “Increased Generosity under COVID-19 Threat.” Scientific Reports.
- Fridman, Ariel†, Rachel Gershon, and Ayelet Gneezy (2021) “COVID-19 and VaccineHesitancy: A Longitudinal Study.” Plos One, 16 (4).
- Gershon, Rachel, Cynthia Cryder, and Leslie K. John (2020) “Why Prosocial Referral Incentives Work: Reputational Benefits versus Action Costs.” Journal of Marketing Research, 57 (1), 156-172.
- Gershon, Rachel* and Rosanna K. Smith* (2020) “Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity.” Journal of Personality and Social Psychology, 118 (2).
- Gershon, Rachel and Cynthia Cryder (2018) “Goods Donations Increase Charitable Credit for Low-Warmth Donors,” Journal of Consumer Research, 45 (2), 451–469.