Continuing Professional Faculty
Food Systems | Responsible Business | Sustainability
Faculty Steward, Center for Food Systems Innovation
Expertise and Research Interests
- Social entrepreneurship
- Food systems education
- Innovation and entrepreneurial leadership and collaboration
- Experimenting with on-line and hybrid learning communities and new education models
Beckman, S., O’Neill, W., Pendleton-Knoll, S., Rosenzweig, W., Strand, R. Patagonia: Closing the Loop on Packaging Pollution. The Regents of the University of California: Berkeley-Haas Case Series [Winner of the 2020 Best Case Award]. 2019
Rosenzweig, W., Stuart, T., Hsu, E., Pelissier, E., Skonberg, C. General Mills: Driving Food Systems Change through Regenerative Agriculture Teaching Note. The Regents of the University of California: Berkeley-Haas Case Series. 2019
Rosenzweig, W., Iles, A., Pendleton-Knoll, S., and Strand, R. Reversing Climate Change Through Sustainable Food: Patagonia Provisions Attempts to Scale a “Big Wall”. The Regents of the University of California: Berkeley-Haas Case Series. 2017
Rosenzweig, W., et al. Investing in Prevention: A National Imperative. Vitality Institute. 2014
Suennen, L. Rosenzweig, W., Indig, C. Perspectives from the Field: Collaboratively Investing for the Future. Stanford Social Innovation Review. 2011
Rosenzweig, W. Where will business find the next best food and nutrition innovations? NABC Report 22: Promoting Health by Linking Agriculture, Food, and Nutrition. 2010
Clark, C. Rosenzweig, W., Long, D., and Olsen, S. Double Bottom Line Project Report: Assessing Social Impact in Double Bottom Line Ventures. Duke-Fuqua: Case Report. 2004
Ziegler, M., Rosenzweig, B., and Ziegler, P. The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders. Currency Doubleday. ISBN: 0-385-42056-0. 1992
At Haas since 1999:
- 2026 – present, Faculty Steward, Center for Food Systems Innovation
- 1999 – present, Social Impact Fellow and Lecturer, Haas School of Business, UC Berkeley
- 1999 – present, Faculty Advisor and Advisory Board Chair, Global Social Venture Competition, Haas School of Business, UC Berkeley
- Price-Babson Fellow, Kauffman Foundation
- Oslo Business for Peace Award, Business for Peace Foundation, Oslo Norway, October 2010
- Edible Education 101, UGBA 192T
- Food Innovation Studio, MBA 292K
- Systems Change for a Small Planet, MBA 292T