Professor | Harold Furst Chair in Management Philosophy & Values
Center for Equity, Gender, and Leadership | Management of Organizations
About
Juliana Schroeder is a professor in the Management of Organizations group at Berkeley Haas. She holds the Harold Furst Chair in Management Philosophy and Values, and serves as the Barbara and Gerson Bakar Faculty Fellow. Her research explores how people make social inferences about others. She is a Faculty Affiliate in the Social Psychology Department, the Cognition Department, and the Center for Human-Compatible AI at UC Berkeley. She teaches the Negotiations and Conflict Resolution course at Haas.
Schroeder researches how people navigate their social worlds, including how people form inferences about others’ mental capacities and how these inferences influence their interactions. In particular, she studies how language affects the expression of one’s own—and the evaluation of others’—mental capacities. Her research has been published in a wide range of academic journals and in several book chapters. It has been featured by media outlets, including the New York Times, Washington Post, Harvard Business Review, NPR, and the Today Show. She has received funding from the National Science Foundation and awards from the Association for Psychological Science and the American Psychological Association. In addition to conducting research and teaching, Schroeder is a co-founder of the Psychology of Technology Institute, which supports and advances scientific research studying psychological consequences and antecedents of technological advancements. Her educational background includes a BA in psychology and economics from the University of Virginia, an MBA from the University of Chicago’s Booth School of Business, and an MA and PhD in psychology and business from the University of Chicago.
Expertise and Research Interests
- Social Cognition
- Interpersonal and Intergroup Processes
- Judgment and Decision Making
- Abi-Esber, N., Abel, J. E., Schroeder, J., & Gino, F. “Just letting you know … ” Underestimating others’ desire for constructive feedback. Journal of Personality and Social Psychology. 2022
- Stein, D. H., Schroeder, J., Hobson, N. M., Gino, F., & Norton, M. I. When alterations are violations: Moral outrage and punishment in response to (even minor) alterations to rituals. Journal of Personality and Social Psychology. 2022
- Kardas, M., Schroeder, J., & O’Brien, E. Keep talking: (Mis)understanding the hedonic trajectory of conversation. Journal of Personality and Social Psychology. 2021
- Schroeder, J., Lyons, D., & Epley, N. Hello, stranger? Pleasant conversations are preceded by concerns about starting one. Journal of Experimental Psychology: General. 2021
- Belmi, P., & Schroeder, J. Human “resources”? Objectification at work. Journal of Personality and Social Psychology. 2021
- Schroeder, J., Risen, J. L., Gino, F., & Norton, M. I.. Handshaking promotes deal-making by signaling cooperative intent. Journal of Personality and Social Psychology.
2018 - Tian, D., Schroeder, J., Haubl, G., Risen, J. L., Norton, M. I., & Gino, F.. Enacting rituals to improve self-control. Journal of Personality and Social Psychology.
2018 - Psychological Science. The humanizing voice: Speech reveals, and text conceals, a more thoughtful mind in the midst of disagreement. Schroeder, J., Kardas, M., & Epley, N..
2017 - Schroeder, J., Fishbach, A., Schein, C., & Gray, K.. Functional intimacy: Needing—but not wanting—the touch of a stranger. Journal of Personality and Social Psychology.
2017 - Schroeder, J., Waytz, A., & Epley, N.. Endorsing help for others that you oppose for yourself: Mind perception alters the perceived effectiveness of paternalism. Journal of Experimental Psychology: General.
2017 - Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D., & Inzlicht, M.. The psychology of rituals: An integrative review and process-based framework. Personality and Social Psychology Review.
2017
At Haas since 2015
- 2026 – present, Professor, Haas School of Business
- 2021 – present, Associate Professor, Haas School of Business
- 2015 – 2021, Assistant Professor, Haas School of Business
- Director: Psychology of Technology Institute
- Director: XLab (Experimental Social Science Lab
- Member: Society for Personality and Social Psychology, American Psychological Society, Society for Judgment and Decision Making, Academy of Management, International Association of Conflict Management, Association for Consumer Research
- Ad-hoc reviewer: Organizational Behavior and Human Decision Processes, Group Processes and Intergroup Relations, Society for Personality & Social Psychology, Academy of Management
- Consulting: Cornerstone Research, MarketBridge
The International Social Cognition Network Early Career Award
2018
Cheit Award for Excellence in Teaching in Full-time MBA program
2018 (awarded annually by Haas students)
Schwabacher Fellow
(“highest honor bestowed by Haas on assistant professors”) 2018
Association for Psychological Science Rising Star
2017
“Club 6” (Haas award for faculty who receive mean teaching evaluations > 6.0/7.0)
2017
- ‘Eat the frog’: How getting unpleasant things out of the way makes for a fulfilling day, Fast Company, 12/11/2025
- How to break the solopreneur ‘loneliness loop’, Fast Company, 11/21/2025
- The layoff survival guide: What to do before, during and after., The Washington Post, 10/16/2025
- BCNARTS: Big brain: Free lectures where folks nerd out in a San Francisco bar, SFGate, 08/12/2025
- I’m an adult, I’m looking for friends: this is how it’s worth getting involved in community building, WMN, 05/05/2025
- FaceTime has become a public nuisance, Business Insider, 04/27/2025
- Our minds can lie to us: Why connecting with others matters more than we think, Thrive Global, 04/25/2025
- You may not know it, but people crave feedback, London School of Economics, 12/18/2024
- Trends in global dating practices and how they shape relationship dynamics, Heart Home Magazine, 07/10/2024
- Mastering career change in action, Chief Change Officer, 05/24/2024
- What rice farming can teach us about happiness, Chicago Booth Review, 05/21/2024
- The loneliness of working for social change, Psychology Today, 04/19/2024
- How AI transforms power, decision making, and communication, Chief Change Officer, 03/27/2024
- The secret superstitions of surgeons: How rituals impact surgical success, KevinMD, 02/14/2024
- The simple secret to relationship satisfaction? Feeling understood, ZME Science, 02/13/2024
- Courses, Research in Micro-Organizational Behavior
Negotiations and Conflict Resolution