Innovation & Design

Product Management Leader and Executive


Vince Law is a faculty member at Berkeley Haas, focusing on MBA courses in Innovation & Design, with specific expertise in Product Development and Product Management. He is also an Adjunct Professor at California College of the Art’s Design Strategy MBA program, with a teaching focus on Innovation.

Law’s industry expertise include leading product teams, managing million-dollar product portfolios, and launching various enterprise and consumer products, most recently serving as the head of the Product Management team at General Assembly (acquired 2018). He has also spent years working in mobile industry, launching Apple and Android apps that achieved Top-Grossing and Top-Free Apple App Store chart rankings. When he is not teaching, he is the Principal at his Product Strategy consultancy–as well as an Executive Coach for Product Leaders and Advisor to startups–helping a range of companies build better products across tech, media, CPG, real estate, and eCommerce industries.

Expertise and Research Interests

  • Product Management & Development
  • Product & Portfolio Strategy
  • Consumer Tech Software & Services
  • Executive Product Leadership
  • Go-to-Market Strategy