Associate Professor
Marketing
About
Ellen Evers is an Associate Professor of Marketing at the Haas School of Business.
Expertise and Research Interests
- Moral Psychology
- Collecting
- Judgment and Decision Making
- Pattern Perception
- Ellen R.K. Evers and Michael O’Donnell. Preference Reversals in Willingness-to-Pay and Choice. Journal of Consumer Research.
2017 - Ellen R.K. Evers, Yoel Inbar, Irene Blanken, Linda D Oosterwijk. When Do People Prefer Carrots to Sticks? A Robust “Matching Effect” in Policy Evaluation. Management Science.
2017 - Ellen R. K. Evers, Niels van de Ven, Dorus Weeda. The Hidden Cost of Microtransactions. International Journal of Internet Science.
2015 - Ellen R. K. Evers, Yoel Inbar, and Marcel Zeelenberg. Set-Fit Effects in Choice. Journal of Experimental Psychology: General.
2014 - Ellen R. K. Evers and Daniel Lakens. Practical Recommendations to Increase the Informational Value of Studies. Perspectives on Psychological Science.
2014 - Evers, E. R. K. and Lakens, D.. Revisiting Tversky’s diagnosticity principle. Frontiers in Psychology.
2014
At Haas since 2015
- 2022 – present, Associate Professor, Haas School of Business, University of California, Berkeley
- 2015 – present, Assistant Professor, Haas School of Business, University of California, Berkeley
- 2014 – 2015, Post-doctoral researcher, Wharton School – OPIM
- Association for Consumer Research
- Society for Judgment and Decision Making
- European Association for Decision Making
- Do viral boycotts lead to real results?, San Francisco Chronicle, 08/22/2019
- Customer Insights, MBA 260
