Usage Policy

Haas students, faculty, staff, and alumni chapters may use the Berkeley Haas wordmark on any official Haas-related publications, websites, identification, stationery, slide decks, flyers, email signatures, and imprint clothing and custom products—except items for commercial resale.

Download the Berkeley Haas wordmark (Google Form) (opens in a new tab)

Unauthorized Use of Berkeley Haas Wordmark

The Berkeley Haas wordmark graphics are the property of the State of California and may not be used to imply, either directly or indirectly, the Haas School’s endorsement, support, favor, association with, or opposition to an organization, product, or service without permission of the school. These images are also protected by trademark and copyright law.

These images may not be used for private, non-university purposes, including private professional activities, outside consulting or commercial activities.

Use on websites is restricted to official departmental websites and student clubs. The wordmark may not be used on personal web sites.

Use of the university’s name and Haas name by other independent organizations and groups is prohibited.

If there is a possibility that the use of these graphics might be construed to imply university endorsement, support, favor of, association with, or opposition to any activity, program, event, policy, political and/or social movement, product, service, candidate for political office, or the like, said organization, group, or individual employee must first consult with the Berkeley Haas Marketing & Communications office.

Color Options and Usage Guidelines

To ensure consistent representation of our brand identity, please adhere to the color options and usage guidelines outlined below when using the Berkeley Haas wordmark in communications.