Wordmark

The Berkeley Haas wordmark is the primary graphic tool for expressing our identity.

To ensure consistent representation of our brand identity, please adhere to the usage guidelines outlined below when using the Berkeley Haas wordmark in communications.

Download the Berkeley Haas wordmark (Google Form)

Berkeley Blue Background

Official Version

Use the California Gold and white (two-color) wordmark on a Berkeley Blue background.

White/Light Background

Alternate Version

Use the Berkeley Blue (one-color) wordmark on a white or light background.

Photo/Dark Background

Alternate Version

Use the white wordmark. Ensure that the background is not too busy, and provides sufficient contrast.

Wordmark Usage Guidelines

Don’t type the wordmark.

Do not under any circumstances attempt to match these letterforms using type, no matter how similar the result may appear.

Don’t alter the wordmark.

Maintain the aspect ratio when resizing, to avoid inadvertently stretching the logo horizontally or vertically. Don’t place a box around the wordmark.

Don’t use the Berkeley Haas wordmark to create your own logo.

Generally speaking, sub-logos are not necessary. We recommend using the school’s official wordmark, and typing your group’s name in the document. If you need a logo for your group or program, please contact MarCom to request a lockup.

Only use approved colors.

We recommend using the official version (California Gold and white logo on Berkeley Blue background) whenever possible.

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Berkeley Blue Background

Official Version

White/Light Background

Alternate Version

Photo/Dark Background

Alternate Version

Wordmark Usage Guidelines

Don’t type the wordmark.

Don’t alter the wordmark.

Don’t use the Berkeley Haas wordmark to create your own logo.

Only use approved colors.

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