Whitney Hischier
Faculty Director, IBD, Distinguished Teaching Fellow and Lecturer, Haas School of Business, UC Berkeley
Whitney Hischier is a lecturer at Haas and serves as the Faculty Director for its Center for Executive Education. Whitney has spent most of her career in change management and system implementation consulting, primarily on international assignments. She has worked for KPMG in the Netherlands and UK, ABN Amro Bank in Portugal and Spain and the Endeavor Initiative, on projects in Chile and Argentina. Following an undergraduate degree focused on security and arms control, she worked with NATO for ten summers to run presidential-level conferences on European security issues in the Czech Republic, Hungary, Germany, and Russia. Whitney previously served as the Assistant Dean for the Center for Executive Education at Haas from 2004-2012, spending much of her time consulting to domestic and international clients on human capital challenges and designing educational programs to help solve them. Major international clients include Statoil and DNV (Norwegian), the Panama Canal, and universities in Russia, Singapore, Taiwan, Hong Kong and China. Whitney serves as a faculty mentor in the International Business Development program. She holds a BA in International Relations from Stanford University and an MBA from Haas with a Certificate in Health Management.
Judy Hopelain
Faculty Mentor, IBD, Lecturer, Haas School of Business, UC Berkeley
Judy is an Executive level corporate strategy and brand management professional. Judy has helped to grow three consulting practices, conceive and launch two multichannel Internet-based businesses with responsibility for business strategy, channel development and marketing, and advised four Internet startups. Her background includes 20+ years’ experience driving growth through customer- centricity, with particular expertise in business strategy and brand positioning, customer insight and activation, business development, and integrated marketing.
In addition to consulting, Judy is a lecturer on the Marketing faculty at the Haas School of Business at the University of California, Berkeley. She teaches Brand Strategy & Management and Marketing, and sponsors Berkeley’s National Student Advertising Competition team.
Aaron McDaniel
Faculty Mentor, IBD, Lecturer, Haas School of Business, UC Berkeley
Aaron McDaniel is an international business expansion expert, an entrepreneur, teacher, author, corporate manager and speaker. Aaron is the co-author of The Wall Street Journal and National Bestseller, Global Class, a playbook for how to build a global company, developed through interviewing more than 300 executives from 50+ countries who have scaled the world’s fastest-growing companies.
Aaron is currently a faculty member at UC Berkeley’s Haas School of Business (where he is also an alumnus) and managing partner of Global Class, an international consulting firm that helps scale-ups and publicly traded companies successfully expand into new international markets.
Aaron began his corporate career at AT&T, as part of its flagship Leadership Development Program and was an AT&T Diamond Club honoree, being part of the Top 1% of sales managers worldwide (out of an organization of 10,000+), after which he became a serial entrepreneur founding 3 companies that were acquired.
Aaron has been featured in numerous media outlets including Forbes, The Financial Times, Inc., Entrepreneur, and Bloomberg BusinessWeek, and is trusted by top companies including Microsoft, the Ritz-Carlton, Deloitte, Wells Fargo, and UnitedHealth Group. He is the chairman of the board of Create the Change, a non-profit helping build the next generation of changemakers through youth volunteerism, and is also a member of The College Board’s National Advisory Board Member for AP Business Principles.
Jake Lammert
Program Coordinator, IBD, Haas School of Business, UC Berkeley
Jake joined Haas after working for nearly 20 years in the field of social accountability, serving in program and project management, operations, and global coordination roles, as well as serving as a lead social compliance auditor and overseas health & safety consultant.
Prior to this, he worked for a number of years in the independent film and professional testing industries.
