Posts by Center for Responsible Business
Corporate Social Responsibility 2.0
Corporate Social Responsibility 2.0, driven by the internet and Web2.0, centers on the ability of firms to use social media, user generated content and open source networks to engage stakeholders in real time. Enabling corporations to have conversations with stakeholders and use their collective opi…
End Goal: CSR – Achieved Through Delivering Untraditional Value Propositions to Companies?
In demonstrating this idea of achieving CSR by delivering untraditional value propositions to companies, I want to examine Transfair USA. Transfair is a NPO and the only third-party certifier of Fair Trade products in the US. Their goal is to get coffee roasters and retailers to request and purchase…
Pepsi Co.’s New Initiative
Pepsi Co.’s New Health Initiative Corporate Social Responsibility is often only associated with environmental issues, “greening” existing brands, and advocating workplace rights. Health and wellness is an important field in which CSR has begun to take effect. I discovered this article abou…
Communicating the value of CSR to consumers
For Kellie McElhaney’s Strategic CSR course, I working on a consulting project for a major US airline. This airline has committed itself to making a significant capital investment in fuel efficiency efforts and is an industry leader in terms of integrating sustainable practices into its operat…
The Importance of Internal Communication
I’m part of a consulting team working on a project with a large technology company that’s going through a restructuring of its corporate citizenship activities. The company has chosen the areas of interest where it will focus its CSR, and has asked us to give it a picture of the […]
Branding Corporate Social Responsibility efforts
As I flew back home on Delta airlines over the weekend the flight attendant announced that all cans and bottles would be recycled using Delta’s Sky High In-Flight Recycling program. When I got home I looked up the program and ended up spending 10 to 15 minutes on Delta’s blog. […]
Is it for profits? Is it for the environment? Does it matter?
These days you can hardly turn on the TV without seeing a commercial for some new environmentally friendly product, whether it is a new hybrid car or detergent that helps you use less energy. Does it matter what the motivations behind these products are? In an ideal world companies would […]
Making corporate-corporate CSR partnerships work
Corporations often partner with nonprofits to enhance their CSR efforts. Case in point: Häagen-Dazs’ support for bee colony collapse research. The company gains expertise and credibility, and, according to a new survey, the nonprofit receives visibility and greater support from consumers. The har…
Personal Reflection on my view point of CSR
My team and I are currently working on a project for a small environmental consulting firm. As we are moving closer to our final deliverable date, we are facing quite the challenges in terms of our project guidelines and our relatively inexperience in working in consulting services. Our project is […
Kimberley process and diamonds: Which role can the companies play?
In 2003, the Kimberley Process Certification Scheme (KPCS) was designed by United Nation General Assembly Resolution to certify the origin of rough diamonds to avoid their revenues to be used to fuel civil wars or conflicts, as well as preventing the exploitation of workers and children sifting for …