Friday, February 26, 2010. 10am–4pm. UC Berkeley Campus, Pauley Ballroom. PLAYgreen festival II: “an initiative that provides eco-friendly resources, news, information and solutions for individuals who want to play, work and live a greener lifestyle.” I had woken up early that day, cautiously …

As companies strive to maximize value for all stakeholders many of them are consistently falling short in two key areas – transparency and reporting. Stakeholders often do not know where to look for information on a company’s Corporate Social Responsibility (CSR) initiatives. They also may be we…

Most of us can’t deny the enormous potential for harnessing the power and resources of corporations to effect social change. But we as consumers are skeptical about the motivation behind CSR efforts – we’re concerned about defensive PR tactics and “window dressing,” and wary of any activit…

Pepsi may seem an unlikely advocate for nutrition given its well-known product portfolio of sugary sodas and salty snacks. But lately it’s been giving staunch skeptics good reason to believe that the company is truly committed to promoting a healthy lifestyle. Earlier this month, Pepsi signed on t…

This spring the Center for Responsible Business is sponsoring two experiential learning classes – Strategic Corporate Social Responsibility – for both MBAs and undergraduates at the Haas School of Business. The classes provide students with real-world opportunities to consult companies on CSR is…

Wishing you good business in 2010! This year, we promise, the Center for Responsible Business will jettison itself (albeit almost a decade behind schedule) into the 21st century and join the world wide web 2.0. Better late than never. We’ve been talking in the classroom about how companies can…