Posts by Center for Responsible Business
A different view on movie theaters
This past weekend, I, just like many others, saw Alice in Wonderland in 3D at a nearby theater. Going to a movie theater isn’t very common for me, so many new, potential CSR initiatives popped into my head. I went to the AMC Van Ness 14 in San Francisco, and […]
Women & CSR: We Do Care More
The national average for women in business school is 31%, and Haas School of Business is no different. All of my classes have been majority male, except in Strategic Corporate Social Responsibility (CSR) where two-thirds of my classmates are female. Such a stark difference should have registered soo…
Strategic Partnerships To Improve Youth Nutrition
My team is currently engaged by our client, a local granola bar company, to help the company develop, implement, and clearly communicate its Corporate Social Responsibility initiatives. Since its inception, the company has valued quality ingredients and nutritionally beneficial products. Remaining t…
Bee the Change You Wish to See in the World
Can a pro-ice cream campaign appeal to the lactose-intolerant, the fat-fighting, the calorie-conscious, and the cholesterol-aware? Haagen Dazs is making it happen. The premium ice cream maker is addressing the plight of the honey bee, which has people of all ages, sizes, and dietary preferences abuz…
How much is your CSR worth?
CSR needs to create business value, otherwise why would any company do it? Our class continually reinforces this principle. However, it is extremely difficult to figure out what the business value to a company is from the outside. Given that the business value is nearly impossible to determine, it i…
Carbon Counterfactual
Living in Berkeley has skewed my perception on the views of society towards climate change. It is easy to get excited about making significant change when a lot of the focus is around developing low carbon solutions. Is climate change too big of an issue for people to grasp? In […]
Greening and Re-Branding
AT&T Collaborates with GE to Switch to LED Signage Renewable energy technologies are very important in our world today. In the United States, we have done a phenomenal job in our research and development practices involved in creating, restoring, and promoting energy efficient technologies. One …
The Importance of Integrating CSR Across Business Units
In the Strategic CSR class at Haas, I am working with two other students on a project to integrate sustainability into the value chain of an online retailer. We recently had our first in-person meeting with the client to gather more information and background on the company and its overall [……
Sustainability at the Olympics
As I was watching all the athletes represent their countries in the exciting events, from snowboarding to short track skating, I began to wonder how the Olympics is involving itself in sustainability efforts since it is an iconic global event. With worldwide sponsors such as Coca-Cola and McDonalds,…
The Sustainable Future of Packaging
Since launching my research into sustainable consumer packaging, I have become much more observant of the (high) level of packaging I personally consume every day. Sure, I can recycle that can of soda, but many other everyday items come wrapped in plastic destined for the landfill. Like many consume…