Posts by Center for Responsible Business
Mitsubishi and Sustainable Sushi
Just a few days ago, a proposal to ban all international trade of bluefin tuna, put forth by the Convention on International Trade in Endangered Species (CITES), was voted down 68 to 20 at a United Nations meeting in Doha, Quatar. In spite of the opposition to the proposal, there […]
Corporate Taxation: CSR’s New Field
Does your company’s social responsibility plan align with its tax strategy? Should it? According to a 2009 survey by the Oxford Centre for Business Taxation, “the majority of respondents were not convinced that the payment of corporation tax was at present a social issue relevant to corporate so…
Is It Profit Driven or do they Really Care?
As a Political Economy major with a concentration in Globalization I constantly learn in my classes all the injustices being done abroad by many corporations. At one point I became very angry at all that I was learning and told myself that I would not go into the business field […]
Pseudo CSR or Actually Going Green?
Through conducting research on numerous eco-labels and certification programs for paper and wood products, one message became clear. The message is basically, as consumers, we need to distinguish between a corporation with bad habits wearing a CSR costume, or a genuinely morphing entity seeking to o…
Afraid of CSR
Early on, Kellie told us that many companies are afraid to communicate about CSR. Yes, afraid. It did not make sense to me. Relative to other complexities around strategic CSR, communication seemed easy. Wouldn’t companies be leaping to describe their CSR initiatives to eager consumers? I was …
Values versus value
My project team is crafting a global water strategy for a big brand that prides itself on being a values-based company. The values run deep! I hear them every time I talk to an employee—and we have now interviewed more than 20 people from Bangalore to New Mexico to Johannesburg. […]
The Chicken and the Egg: Exploring the Network Effect in CSR
I find the network effect to be one of the most intriguing and challenging concepts facing widespread CSR adoption and a true change in how companies relate to their communities. Just as inventions like the telephone or sites like Facebook and Twitter require a critical mass for their platforms to […
Socially Responsible Product Design
While our CSR course here focuses more on sustainability programs within companies, I am passionate about creating products that are fundamentally sustainable themselves. If customers see cool, visually appealing, highly functional products that are also sustainable, then hopefully we can change the…
Greenwashing
As consumer and media attention continues to highlight the environmental policies of corporations, the issue of green washing is growing. Greenwashing—putting on a façade of greenness, environmentalism etc— remains especially dangerous with public trust at such low levels. But why do we care? A…
The Boomerang Effect: Clothes as consumer durables
When Swedish fashion-brand Boomerang sensed that the times called for adding sustainability to their business plan, rather than producing a t-shirt made of eco-cotton and calling it a day instead choose something deeper in line with their operations, brand image and even name: “The Boomerang Effec…