My recycling adventure started when I was in second grade. I came home from school one day after learning about “killing trees” and lectured both my parents on why we HAD to recycle. This second-grade advocacy pushed my parents to change their behavior, but it only worked because my parents [&he…

http://www.cleanskies.com/videos/fords-focus-sustainability-and-boosting-car-sales Over the last decade Ford has lost most of its impact and market share on the car industry to competitors such as Toyota, who had been ahead of the curve providing fuel efficient cars. The new Ford Fusion which can ru…

“… this progress is not enough… we have come a long way, but we have much further to go.” —President Barack Obama In December 2009, the United Nation reunited in Copenhagen for the climate change convention; and all main leaders were present. The intention of this meeting was to find [&hel…

At Haas, I’m studying the way mechanical engineering students think about their design software. Design software companies are seeking new ways to penetrate the education market. How do students learn about design software? Do “green” design features matter to students when choosing their tool…

As Megan pointed out in her International Women’s Day (March 8th) post, there is something “going on” with women and CSR. My former employer, Business for Social Responsibility (BSR), has picked up on this trend – as I was leaving to go to business school, the organization was just starting …

Nike has been very vocal in their support of Tiger Woods, despite the recent news of his egregious infidelity and lack of moral judgment. A precarious decision, especially as all other corporate sponsors – including Accenture, AT&T, Proctor & Gamble, Gatorade and Tag Hauer – have cut tie…

The other day I watched the movie Food, Inc., and besides making me reconsider the high meat-content in my diet, it inspired me to look at the CSR reports of some of the food industry’s so-called “bad guys.” I wanted to see what the companies themselves had to say on […]

Taking this class and examining the moves that companies have made toward being socially responsible has made me wonder whether all companies or industries can achieve CSR. Are there some whose products inherently pit them against social responsibility? The first industry that jumps to mind is the t…

This past weekend, I, just like many others, saw Alice in Wonderland in 3D at a nearby theater. Going to a movie theater isn’t very common for me, so many new, potential CSR initiatives popped into my head. I went to the AMC Van Ness 14 in San Francisco, and […]