For Participants

Behavioral Lab

For Participants

The Haas School of Business invites you participate in research conducted by faculty and graduate students at Haas. These experiments offer you the opportunity to learn about research in business, and may even be fun! Paid experiments are compensated on average $15/hr.

To sign up, go to and create an account. Experiments are posted regularly.

Location of Behavioral Lab in Haas

The majority of the studies occur on the 5th floor of the the Faculty Building, F503, F508, F510, and F512 (or click for a perspective view of campus).

Research Participation Program

A list of FREQUENTLY ASKED QUESTIONS about RPP can be found here.

For UGBA 105, you will be required to complete up to 5 hours of OB studies. You can see the guidelines here.

For UGBA 106, you will be required to complete up to 3 hours of marketing studies. You can see the guidelines here.

The 105 pre screen survey closes on Tuesday September 19 at 11:55 pm.

Alternative Assignment

If you choose to not participate in studies for your class you can fulfill the credit requirement by writing a critical response to an Organizational Behavior journal article (for 105) or a Marketing journal article (for 106). For each 2 pages of response you write, you earn 1 credit of RPP (e.g. 1 page = 0.5 credits, 2 pages = 1 credit, 4 pages = 2 credits etc). The paper must have 1.5 inch margins, Times New Roman 12 pt font, and be double spaced. You can write on multiple journal articles and spread out the page count however you want. You should have a works cited page that does not count towards your total page count.

You must submit the papers in PDF format by Friday December 8 at midnight to With the subject headline UGBA 105: Alternative Assignment_YourName or UGBA 106: Alternative Assignment_YourName. You MUST include how many credits you are fulfilling.

Paid Participants

  • In behavioral research studies, participants may complete questionnaires, interact in groups, or participate in computer-based experiments. One study session typically lasts 30 to 60 minutes. Participants are paid on average $15/hour.
  • Once you create an account on SONA, you will be notified if there are any studies that you qualify for.
  • If you received an email but the advertised study is not shown on SONA, it is already filled.

If you are unable or unwilling to participate in a study, as a courtesy to the experimenter we ask that you cancel your appointment or email the experimenter if it is too late to cancel on SONA. Your account will become limited after failing to show up for 4 scheduled studies, afterwhich you will only be able to sign up for alternative research activities if such are offered.

Using the SONA system

  • Studies will still take place at BLab in Haas or in Xlab (below Hearst Gym) but sign ups and participation tracking are administered online. Set up an account online at to begin signing up for experiments and receive payment or allocate your credits to your courses.
  • How to get a login and password
    • Go to the site
    • Click on the "New User" option
    • Enter your name, SID, and email address
    You will receive an email with your username and password within 1-2 days. After the first login, select the courses in which you are enrolled in order to assign credit to the course. You can change this information at any time should you add/drop a course. When you complete an RPP study, credit will NOT be automatically assigned to a course. You MUST allocate credits to your courses YOURSELF.