We provide a variety of services for behavioral research studies on business-related topics (e.g., the cognitions and behavior in small groups and in larger organizational contexts): participant pools, an online experiment management system, payment procedures, software, and experiment rooms with research tools and technologies (e.g., computers and video recording equipment). Study participants have direct exposure to the social science process and opportunities to help develop and learn from the research studies.

Recent Research

Critcher, C. R., & Ferguson, M. J. (2016). “Whether I like it or not, it’s important”: Implicit importance of means predicts self-regulatory persistence and success. Journal of Personality and Social Psychology, 110(6), 818-839.

Hildreth, J. A. D., & Anderson, C. (2016). Failure at the top: How power undermines collaborative performance. Journal of Personality and Social Psychology, 110(2), 261-288.

Jung, M. H., Perfecto, H., & Nelson, L. D. (2016). Anchoring in payment: Evaluating a judgmental heuristic in field experimental settings. Journal of Marketing Research, 53(3), 354-368.

Kray, L. J., Howland, L., Russell, A. G., & Jackman, L. M. (2016). The effects of implicit gender role theories on gender system justification: Fixed beliefs strengthen masculinity to preserve the status quo. Journal of Personality and Social Psychology, 112(1), 98-115.

Schroeder, J., Caruso, E. M., & Epley, N. (2016). Many hands make overlooked work: Over-claiming of responsibility increases with group size. Journal of Experimental Psychology, 22(2), 238-246.

About Us

The Behavioral Lab is comprised of a coordinator and student workers.
Our office is in the Student Services Building, room S542. To contact the Behavioral Lab you can email or call (510) 643-9814.


For additional information, please contact us.
545 Student Services #1900 (mail address)
2220 Piedmont Avenue (delivery address)
University of California at Berkeley, CA 94720
(510) 643-9814