We provide a variety of services for behavioral research studies on business-related topics (e.g., the cognitions and behavior in small groups and in larger organizational contexts): participant pools, an online experiment management system, payment procedures, software, and experiment rooms with research tools and technologies (e.g., computers and video recording equipment). Study participants have direct exposure to the social science process and opportunities to help develop and learn from the research studies.

Recent Research

Zhang, Zhihao, Maxwell Good, Vera Kulikov, Femke van Horen, Mark Bartholomew, Andrew Kayser, and Ming Hsu. “From Scanner to Court: A Neuroscientifically Informed ‘Reasonable Person’ Test of Trademark Infringement”. Science Advances, 2023. DOI:10.1126/sciadv.abo1095.

Critcher, C. R., & Rosenzweig, E. L. (2022). Attractors: Incidental values that influence forecasts of change. Journal of Experimental Psychology: General, 151, 475-492.

Gonzalez, F. J., Jung, M. H., & Critcher, C. R. (2021). Responsibility amplifies empathic forecasts. Journal of Experimental Psychology: General, 150, 956-971.

Chatman, J., Greer, L., Sherman, E., & Doerr, B. (2019). Blurred lines: How collectivism mutes the disruptive and elaborating effects of demographic heterogeneity in Himalayan expeditions. Organization Science (lead article), 30 (2): 235-259. https://doi.org/10.1287/orsc.2018.1268

  • 2020 Outstanding Publication in Organizational Behavior Award, Academy of Management Association.

About Us

The Behavioral Lab is comprised of a coordinator and student workers.
Our office is in the Student Services Building, room S542. To contact the Behavioral Lab you can email or call (510) 643-9814.


For additional information, please contact us.
545 Student Services #1900 (mail address)
2220 Piedmont Avenue (delivery address)
University of California at Berkeley, CA 94720
(510) 643-9814