Marketing Professor Emeritus David Aaker is widely considered the father of modern branding. His pioneering work focused on defining brand equity and detailed ways to build and manage brands and portfolios. He has published more than 100 articles and 18 books on the theory and practice of marketingâ…
Professor Emeritus John G. Myers, a faculty leader whose warm personality, scholarship and mentoring, and expertise in the science of consumer behavior made him invaluable at the Haas School of Business for decades, passed away on October 14, 2022, in Oakland, Calif. Read the full obituary here. &nb…
Terry Marsh is Professor Emeritus of Finance at UC Berkeley, Co-founder and CEO of Quantal International, and an Adviser to Strike Protocols Inc. He served on the finance faculty at Berkeley Haas until 2005, and he is a former chair of the Finance Group. He was also a Visiting Professor […]