David A. Aaker

Marketing Professor Emeritus David Aaker is widely considered the father of modern branding. His pioneering work focused on defining brand equity and detailed ways to build and manage brands and portfolios. He has published more than 100 articles and 18 books on the theory and practice of marketing‚…

Terry A. Marsh

Terry Marsh is Professor Emeritus of Finance at UC Berkeley, Co-founder and CEO of Quantal International, and an Adviser to Strike Protocols Inc. He served on the finance faculty at Berkeley Haas until 2005, and he is a former chair of the Finance Group. He was also a Visiting Professor […]