The Institute for Business Innovation (IBI) at UC Berkeley’s Haas School of Business and the Center for Intellectual Property Understanding (CIPU) present a multidisciplinary forum:

Living with Covid-19:
Identifying, Developing, and Sharing Work-Life Solutions

The event will take place Sept. 30 from 10:30 am – 1 pm PT / 1:30-4 pm ET.

The Covid-19 pandemic presents unique challenges for healthcare providers, consumers, and businesses alike.

Not only are medical researchers needed to help identify and address outbreaks, but so are inventors, entrepreneurs, and other innovative thinkers who can help people safely negotiate the risks of living day-to-day in a coronavirus world.


This webinar will take place on Wednesday September 30, 10:30 AM -1:00 PM PT/ 1:30-4:00 PM ET/ 7:30-10:00 PM CEST. It will feature two panels, as well as opportunities for audience questions and involvement.


Panel 1:   Identifying Daily Covid-19 Obstacles
  • What industries and activities are most affected by Covid-19?
  • Activities that need to be re-thought
  • Comprehending the financial impact of Covid-19 risk-management
  • Preventing Covid-19 monitoring from becoming surveillance
  • Who is responsible for identifying the greatest challenges?
  • The role of intellectual property rights in facilitating solutions

Panelists: Daniel Marti, Daniel M. Gerstein, Charles J. Cicchetti

Panel 2: Developing & Sharing Risk-Management Products & Services
  • Does living with Covid-19 mean accepting the virus?
  • Will acceptance discourage development of medications or vaccinations?
  • Simplifying solutions: high tech, low tech and no tech
  • Culture and Covid-19 management: How the U.S., Europe and Asia differ
  • Considering the needs of LDCs
  • Trusting science: How the Covid-19 experience can benefit climate change initiatives

Panelists: Adam Mossoff, Gary Lauder, Dan Brown, Rhonda Shrader

Featured Speakers

Daniel M. Gerstein

Senior Policy Researcher, RAND corporation; Undersecretary of Homeland Security (retired)

Daniel M. Gerstein works at the nonprofit, nonpartisan RAND Corporation. He formerly served as the undersecretary (acting) and deputy undersecretary in the Science and Technology Directorate of the Department of Homeland Security from 2011-2014. Dr. Gerstein’s latest book, The Story of Technology: How We Got Here and What the Future Holds, was published in October 2019. He holds a Biodefense, George Mason University; M.S. in national security, National Defense University; M.S. in operations research from the Georgia Institute of Technology; and a B.S. in engineering from the United States Military Academy. Dr. Gerstein’s April 2020 article, “Inventions Birthed by Necessity,” was early acknowledgment of Covid-19 responses to come.

Charles J. Cicchetti

Managing Director at Berkeley Research Group

Charles J. Cicchetti, Ph.D., is a Managing Director at Berkeley Research Group. Dr. Cicchetti is an economist and former Chair of the Wisconsin Public Service Commission (PSCW).  He was a tenured Professor of Economics and Environmental Studies at the University of Wisconsin, Madison, Deputy Director of the Energy and Environmental Policy Center at the John F. Kennedy School at Harvard University, and The Miller Chair of Government, Business and the Economy at The University of Southern California (USC). He currently is also an adjunct professor at the University of Southern California.

Daniel Marti

Vice-Chair Global Innovation Policy Center; U.S. IP Enforcement, Office of the White House (former); Head of Global Public Policy & Government, RELX Group

Daniel “Danny” Marti is Head of Global Public Policy and Government Affairs for RELX Group the leading global provider of technical and scientific information and analytics, and Vice Chairman of the U.S. Chamber of Commerce’s Global Innovation Policy Center. Mr. Marti leads the company’s policy engagements across a range of issues, including science and innovation policy; privacy and data management; trade; and intellectual property. RELX Group was named by Forbes as one of the World’s 100 Most Innovative Companies in 2018. Prior to RELX Group, Mr. Marti served as a senior White House official in the Obama Administration, colloquially referred to as the “White House IP Czar.” Mr. Marti was confirmed 92-0 by the United States Senate.

Randy Howder

Principal & Managing Director, Gensler

Randy Howder is a Principal and the Co-Managing Director of Gensler’s San Francisco office. Randy has a background in strategic consulting and workplace design initiatives for a diverse range of industry-leading clients. He partners with influential companies and institutions in the Bay Area and around the world to achieve their goals through new approaches to workplace design, user experience, and service delivery. Randy’s work has been published in the San Francisco Chronicle, Interior Design, Metropolis, Fast Company, Forbes, and The Economist. In 2015, Randy was named one of the San Francisco Business Times’ 40 Under 40. Randy is an alumnus of the University of Michigan and the Harvard University Graduate School of Design.

Adam Mossoff

Professor of Law, George Mason; Chairman, IP Forum, Hudson Institute; Board of Directors, CIPU

Adam Mossoff  is Professor of Law at Antonin Scalia Law School, George Mason University. His academic research has been cited by the Supreme Court and the Court of Appeals for the Federal Circuit. Professor Mossoff has been invited to testify several times before the Senate and the House on proposed patent legislation and his writings on patent law and policy have appeared in The New York Times and Forbes among other publications. He is a Senior Fellow at the Hudson Institute, where he chairs Hudson’s Forum for Intellectual Property, and was named recently to the CIPU board of directors.

Dan Brown

Inventor with 40+ patents; Clinical Professor Director, Ford Prototyping Lab, Northwestern University

Dan Brown has practiced design and product commercialization for 30 years, first in industry and for the last 15 years as a consultant, inventor, and successful entrepreneur. Dr. Brown holds more than 40 patents and has received 11 international design awards. He is the founder and president of Logger Head Tools (“Bionic Wrench”) and a principal at Consul-Tech Concepts. Most recently, he co-designed a product named InstaShield USA, an inexpensive face shield that has sold over 500,000 units since April. His company donated an additional 190,000 units to the United Way to distribute to nonprofits. Dr. Brown teaches “Intellectual Property and Innovation” at Northwestern University.

Gary Lauder

Managing Director of Lauder Partners LLC; Venture Capitalist and Technology Investor

Gary Lauder is the Managing Director of Lauder Partners LLC. He has been a venture capitalist since 1985, investing in more than 140 private companies and currently sits on seven boards. He serves on the Advisory Board of Santa Clara University’s Markkula Center for Applied Ethics and is co-creator of the Aspen Institute’s Socrates Society with his wife, Laura. Mr. Lauder is co-inventor of 16 patents and has spoken at more than 100 industry forums. He holds a BA in International Relations from the University of Pennsylvania; a BS in Economics from the Wharton School; and an MBA from the Stanford Graduate School of Business.

Rhonda Shrader

Executive Director, Berkeley Haas Entrepreneurship Program

Rhonda Shrader is the Executive Director of the Bay Area Node for NSF I-Corps as well as the Berkeley-Haas Entrepreneurship Program.  As an entrepreneur, she was an early team member of MIT spinout Organogenesis, one of the first publicly traded regenerative medicine companies.  She has founded or was an early stage team member of startups in biotech, behavioral health, non-profit, retail and AI. She served as a long-time mentor for UCSF’s Idea to IPO course, is an active advisor for NASA spinoff BrainAid, and recently led the winning teams for both the Health Tech Forum Codeathon and the San Francisco MedHack 2.0 Hackathon. She earned an undergraduate degree in neuropsychology and premedical studies from Harvard and an MBA from Berkeley-Haas.


Bruce Berman

Chairman, Center for Intellectual Property Understanding; CEO, Brody Berman Associates

Bruce Berman is chairman of the Center for Intellectual Property Understanding, an independent nonprofit established in 2016. He is CEO of Brody Berman Associates, a management consulting and strategic communications firm that supports innovative businesses and law firms. He founded BBA in 1988. Mr. Berman is responsible for five books on intellectual property and business, including From Ideas to Assets (Wiley) and more than 300 articles and reviews.

Chris Bush

Executive Director, Institute for Business Innovation, UC Berkeley Haas School of Business

Chris Bush is executive director of the Institute for Business Innovation (IBI) at UC Berkeley’s Haas School of Business. Prior to joining the IBI, he served as the CEO  of Monarch Media, an educational technology company. He holds an MBA from the UC Davis Graduate School of Management and a bachelor of science degree from the University of Wisconsin.

Read the latest campus information on coronavirus (COVID-19) here. →