Made by companies owned or operated by Haas alumni. Some offer special discounts to the Haas community and/or give a portion of revenue earned back to the Haas Fund.

Advernum Biotechnologies

Thomas Chalberg, MBA 11, PhD

Founded in 2006, Advernum is a privately held biotechnology company that develops technologies and products for sustained delivery of therapeutic proteins to the eye to treat wet age-related macular degeneration (AMD), as well as other ophthalmologic disorders, such as diabetic retinopathy, retinal degeneration, and glaucoma. Thomas Chalberg, MBA 11, PhD, is the company’s CEO and Co-Founder.

The Advisory Group

Greg Patterson, MBA 00

Co-owned and founded by Greg Patterson, MBA 00, The Advisory Group was recently ranked a top-100 personal wealth and 401(k) advisory firm, and is a financial advocate to fiduciaries and wealthy individuals. For over 30 years, our expertise, dedication and objectivity has created successful client outcomes and trusted relationships. With a personal touch and deep resources, our team simplifies and improves fiduciary, personal wealth and 401k plan participant decisions in a complex world. Most clients are in the $1m-$200m range, and our WealthStep division provides an up-and-comer service to those under $1m. 10% of the first year fee is donated to Haas for Haas alums. Get there, stay there — The Advisory Group


Doug Kirkpatrick, MBA 97

AlphaGlider manages low cost, actively managed investment strategies, in the best interest of retail investors across the United States. After a 15-year career as an international equity analyst and portfolio manager with the Artisan Partners and Janus Capital mutual fund families, Doug Kirkpatrick, CFA, MBA 97 founded AlphaGlider in 2013. He currently serves as the company’s Chief Investment Officer. AlphaGlider is a registered investment adviser.


Patrick Muggler, MBA 13

AmbyGear is the smartest and coolest smartwatch for kids. AmbyGear connects to an ecosystem that allows children to be independent, encourages them to be physically active, and helps them learn life lessons while creating a safe environment. With built in GPS, text messaging and boundary alerts, AmbyGear also provides parents peace of mind by informing them how far and where their kids are, all from the convenience of a parent’s mobile phone. Patrick Muggler, MBA 13, is the CEO and Founder of Ambit Networks, the maker of AmbyGear.


Shing Wong, MBA02

Are you a salesperson, marketer, or conference organizer looking to learn more about your live audience or to amplify your message? Ampslide is a new interactive presentation tool that enables you to live share slides with your audience in real time. Audiences in turn can instantly share your content to their networks, without any software required. Find out more at!

Back to the Roots

Alejandro Velez, BS 09 and Nikhil Arora, BS 09

Back to the Roots was founded by Alejandro Velez & Nikhil Arora (both BS 09) during their last semester at Haas. Inspired by the idea of producing local, fresh food from what was an urban waste stream, Back to the Roots created the Grow-at-Home Mushroom Farm. Available at over 3,000 retail locations around the country it lets anyone easily grow their own gourmet mushrooms at home in just 10 days. They recently launched the AquaFarm, a self-cleaning fish tank that grows food. A closed-loop ecosystem, this award-winning product looks great in any kitchen or classroom.


Conrad Voorsanger, MBA 98

Benefitter helps employers and employees confidently navigate the evolving healthcare reform legislation. Benefitter works closely with agents, brokers and consultants to deliver straightforward software-as-a-service solutions to employers and employees. Based in San Francisco, California, Benefitter is funded in part by Kleiner Perkins Caufield & Byers, Mohr Davidow Ventures, Aberdare Ventures, and Mayo Clinic. Conrad Voorsanger is a Benefitter co-founder and Haas MBA 98.

Beyond the Arc

Steven J Ramirez, MBA 91, Jacqueline Espinoza MBA 91, Tony Pines MBA 90, and Brandon Purcell MBA 09

Beyond the Arc is a Berkeley-based customer experience consulting firm led by CEO Steven J Ramirez, MBA 91. We work on the cutting edge of Big Data, helping our clients define their Big Data strategy, mine the data for valuable customer insights, and operationalize these insights to achieve measurable ROI. Beyond the Arc was recently named one of the Most Promising Big Data companies by CIO Review. In addition to our Big Data team, we have practice groups in customer experience and brand communications. We currently have 4 Haas alumni on staff — Steven J Ramirez, Jacqueline Espinoza MBA 91, Tony Pines MBA 90, and Brandon Purcell MBA 09 — and many of our clients are in the Haas alumni ecosystem

Bezels & bytes

Melissa Koerner, BCEMBA 11

Stay connected in style! Bezels & Bytes creates accessories for wearable tech, including gold plated bracelets for your Fitbit. Now you can ditch the rubber fitness bracelet and count steps in style. It is a great gift! Get free shipping and free returns. Melissa Koerner, BCEMBA 11, co-founded the company in 2015.

Bondi Blue

Sarah Lum, BS 93, MBA

Bondi Blue is a marketing communications agency focused on helping technology and B2B companies deliver high-impact messages to key audiences through marketing strategy development, PR, messaging and collateral creation, social/web content, events management and more. President and Founder Sarah Lum is a Haas MBA who has spent more than a decade in high tech marketing, previously as Vice President of Marketing Communications for a video software technology company. For more information about our services and clients, contact Sarah at 408-718-2678 or

Cannae Partners

Jay Atkinson, MBA 03, Bob Basso, MBA 03 and Jamin Seid, MBA 03

Cannae Partners is a private real estate company that invests in value-add properties on the West Coast, principally in the San Francisco Bay Area. The firm’s founding partners Jay Atkinson, Bob Basso, and Jamin Seid, all MBA 03, specialize in real estate investment in retail, R&D, industrial, office, and land, as well as investment management. Cannae Partners also provides advisory services to financial institutions and high net worth individuals on a consulting basis.

Career Insiders

Mauri Schwartz

Career Insiders is a Career Management and Talent Acquisition Consultancy founded by Haas alum Mauri Schwartz to help companies and job seekers with career and talent management needs. Mauri is proud to offer fellow Haas alumni a 10% discount off any of Career Insiders’ services. Career Insiders provides both individual job seeker services, and corporate talent management solutions in the areas of recruitment, outplacement, executive coaching, and employee career development. Options range from 1:1 sessions to small groups and presentations to any size of audience.


Andreas Otto, MBA 08

Caremondo is a global digital marketplace for high-quality medical tourism where patients can compare medical or aesthetic treatments and book appointments at more than 100 trusted hospitals worldwide. Patients receive comprehensive services including translations, interpreters, and international travel arrangements. Additionally, Caremondo asists its partner hospitals in their global online marketing to increase visibility and international patient attendance. Caremondo was co-founded by Andreas Otto, MBA 08, in 2014 and is headquartered in Munich, Germany.

Centricity Financial

Ethan Namvar, MFE 05

Centricity Financial, LLC is a registered investment advisory firm dedicated to helping individuals meet their financial goals. We provide a full range of wealth management services including investment management, retirement planning, estate planning, tax planning, along with insurance and risk management. Ethan Namvar, MFE 05, is the Chief Investment Officer. Centricity Financial is pleased to offer Haas Alumni a 50% discount for the first year (minimums would apply).


Hari Harikrishnan, MBA 99

Founded by Hari Harikrishnan, MBA 99, The Cerebrus Group is a Silicon Valley based strategy consultancy that delivers executable strategic plans for products and services portfolio modernization and go-to-market evolution. Cerebrus focuses on strategies that require blending business goals and digital technologies to achieve transformation. Visit us at


Quang H. Tran, MBA 09

Clingme was co-founded by Quang H. Tran, MBA 09, with an ambition to connect local merchants with potential customers. The app aims at providing a customized experience for users in exploring local life: such as shops, food and entertainment. Clingme was first launched in 2014 in Vietnam, and expect to roll out through out South East Asia in the near future.

Crowplat Inc.

Sahil Sarosh, BCEMBA 04

Crowdplat connects companies looking to build custom apps and execute IT projects with freelance team(s) from around the world. Founder Sahil Sarosh graduated from the BCEMBA program in 2004. Haas students and alumni get 3% commission on project value for referring the platform — This applies only for the first project posted by a customer. To be eligible, customer needs to indicate they were referred by you when posting the project on the platform.

David Lyng Real Estate

Morgan Lyng Lukina, BS 06 and Greg Lukina, MBA 13

Since 1980, David Lyng Real Estate has remained committed to delivering the most comprehensive real estate services throughout Santa Cruz, Monterey, and Santa Clara counties. The goal at David Lyng is to maximize your buying and selling power by utilizing over thirty years of real estate experience and marketing. David and Sally Lyng started their firm with one small office and four real estate agents. Over the years, they have grown it to five offices and over 120 real estate agents. Just recently David and Sally have begun transitioning the business to their two daughters, Megan Lyng and Morgan Lyng Lukina, BS 06, and their son-in-law, Greg Lukina, MBA 13. This next generation is committed to continuing the company’s mission of providing exceptional service and support throughout their client’s real estate transactions. Contact David Lyng Real Estate for all of your Monterey Bay and Silicon Valley real estate needs. Contact, mention Haas, and David Lyng Real Estate will donate 3% of their commission (up to $1,500 per transaction) to the Haas Fund

Darien Rowayton Bank

Chuck Campagnet, BS 79, and wife Maureen, Cal 82

DRB Bank has launched a new student loan refinance program to lower interes rates for MBAs and other working professionals. Chuck Campagnet, BS 79, and wife Maureen, Cal 82, are part owners in this FDIC-insured community bank, and have committed DRB to donate $100 to the Haas Fund for every Haas alum who refinances with DRB Bank.

DuFour Conapinski LLP

Len Conapinski, MBA 12

DuFour Conapinski LLP is a boutique law firm with offices in Los Angeles and the San Francisco bay area, co-founded by Len Conapinski, MBA 12. The firm focuses on commercial transactions and project finance, with particular experience representing renewable energy companies, technology companies, and startups. The firm performs general corporate work, transaction structuring and negotiation, and intellectual property strategy development. For smaller companies that are seeing increased legal workflow but that do not have the need for a full-time in-house counsel, the firm can provide part-time general counsel services.

Empathy FX International

Rosemary Hua, BS 14

Empathy FX International was founded in 2009 by Nana Aggrey Fynn and Rosemary Hua, BS 14. Upon living through the poverty-stricken villages of Ghana and experiencing the lack of access to quality education, they founded Empathy FX to ensure that having an education is not just a privilege for those who can afford it, but a right that everyone deserves. Empathy FX International is a cross-cultural partnership that strives to alleviate global poverty by creating easy access to quality education. Each winter and summer, Empathy FX searches for high school and college students to participate in one of two programs: School Building Program and Medical Program.

Far Leaves Tea

Peter Christy, MBA 92

Far Leaves Tea has been serving single estate, hand processed tea in Berkeley, California since 1998. Peter Christy, MBA 92 and buyer Donna Lo visit farms and screen sources for organic and wild-crafted teas and herbs. Their herbal infusions blend millennia of experience and knowledge into elixirs and tisanes designed to restore, replenish, and remedy a variety of human ailments and conditions. They also seek out hand made teaware and gifts brought together by thoughtful people working to sustainably support communities of regular folks doing good, hard, honest work. Far Leaves will give a 10% discount on your purchase and will contribute 10% to the Haas Fund when you enter the code GoBears! at checkout.


Andy Jagoe, MBA 04

Fireside makes enjoying your photos and video as easy as taking them. Fireside brings together software, services, and hardware to deliver the world’s first complete solution for enjoying photos and video. With SmartFrame, Fireside reinvented the digital photo frame to bring your photos and video effortlessly into your home. Founder and CEO Andy Jagoe earned his MBA from Haas in 2004.

Forshay, Inc.

Marc Pajarillo, MBA 08

Forshay is a new kind of talent firm. We curate exceptional talent, then partner with progressive companies that need top-tier people to achieve ambitious goals. we help our clients scale quickly, taking on critical work with the help of our interim consultants — or hiring the right full-time employees through our hybrid approach to search. And we care as much about our talent as we do about our clients, matching each specialist with the challenges and cultural fit that bring out his or her best work. Marc Pajarillo, MBA 08, is a Consultant & Advisor at Forshay.


Nick Paranomos, BS 06

GameOn is a free chat app that gives fans a better way to connect around sports. The concept is simple: huddle up with your friends around your favorite teams and talk trash before, during and after the game. We push your team’s most interesting news, stats and live game updates right into the huddle to make it easier than ever to get your GameOn with friends. Nick Paranomos, BS 06, is GameOn’s CMO

Gifts for Good

Laura Hertz, BS 13

Gifts for Good is the first business gifting company that solely sells gifts that give back. They curate and customize premium gifts for employees, clients, and events that support the work of over 40 nonprofits and cause-based enterprises in 19 states and 65 countries around the globe. Be it for client holiday gifts, custom apparel, conference giveaways, or first-day-on-the-job branded swag, Gifts for Good has all corporate gifting needs covered. You can use code “GoBears!” for 5% off your entire order.


Steven Lam, BS 10

GoGoVan is a rapidly expanding delivery-van reservation and renting service. It allows customers to request a van and driver for short deliveries or transportation through a mobile app. The community of delivery providers available on GoGoVan ranges from motorcycles, vans, lorries, to even 10 feet to 26 feet trucks. GoGoVan empowers logistics service providers to tap into a city-wide pool of demand that was previously out of their reach. Founder Steven Lam graduated from Haas in 2010.


Max Wesman, MBA 10

GoodHire helps companies build great teams through its innovative online employment background screening service. GoodHire helps thousands of companies of all sizes comply with FCRA legal requirements, while delivering fast, affordable, and accurate reports. Founded in 2012 by Max Wesman, MBA 10, GoodHire is part of, a recognized leader in online public records and identity management. We are excited to offer Haas alumni 25% off their first GoodHire report. Please use the provided link to receive this discount.


Nick Livingston, EWMBA 14 saves job seekers and recruiters time and resources by revolutionizing the initial candidate assessment and streamlining the placement process. Honeit’s online dashboards, digital tools and network of industry experts uncover the true characteristics and critical experiences of job seekers in a way that traditional means never could. Using Honeit gives recruiters confidence in their hiring decisions and candidates the ability to tell the whole story of their qualifications. Visit to ‘book’ a Haas Alumni and ‘hone’ your interview skills or to become a Honeit Expert! The company was cofounded by Nick Livingston, MBA 14.

Jag Forms

Jeff Gundell, BS 79

What is Jag Forms? We provide you with the products you need to run your business and get your job done, including (but certainly not limited to) commercial printing, business forms, promotional products and logo’d apparel. Established in 1986 by Jeff Gundell BS 79, we offer a wealth of diverse knowledge to meet each of our clients’ needs. But Jag’s mission isn’t just about providing top quality products at the best price to you. Our mission is to reduce or eliminate the stress associated with buying and managing these products. In short, let us make your job easier! Jag will discount your order or donate (your choice) 10% of the purchase price to the Haas Fund.


Naga Surendran, EWMBA 12 and Praveen Chandran, EWMBA 12

Liri app was founded by Naga Surendran and Praveen Chandran (both EWMBA 12) with the objective of addressing the inability to get work done on a mobile device due to email overload. Liri’s unified search lets user search across all cloud applications such as Box, Dropbox, and Evernote. With Liri, you can visually represent your ideas inline by annotating document images with free hand drawing, rich text annotations and shapes, avoiding long email chains with attachments. Liri makes business messaging actionable with in-context access to Tasks, Reminders and Calendar which can be synched seamlessly to Salesforce, Asana or Trello. Finally, with message tagging in Liri, you can tag key messages in a discussion and filter, share it with anyone in your team. Liri is available for iOS.


Ben Hamlin, MBA 14 and Maya Tobias, MBA 14

Localwise is a community job board featuring part-time jobs at local businesses. We connect local students and community members with local jobs. At Localwise, we believe stronger local businesses create stronger local communities. Localwise was founded by Ben Hamlin and Maya Tobias — both MBA 14. Visit us at


Deepak Goel, EWMBA 10

KarmaCircles is a peer-to-peer mentoring, networking and skill building platform where members of a community (universities, alumni associations, corporates, co-working spaces etc.) can give and receive help without the hassle and invasion of privacy that accompanies social media platforms. One can create sub-groups, search extensively among group members, ask queries, schedule time with each other, and publicly thank each other for their time and help. Admin can get analytics on the effectiveness of communication, send mass notifications to all group members or to specific sub-groups and seamlessly achieve goals such as fund-raising. Free for non-profits, and discounted pricing for Bears. We’ll also donate 10% of the sale to the Haas fund.

Last Minute Gear

James Dong, BS 10

Last Minute Gear is an outdoor gear shop, whose broader mission is to make the outdoors more accessible while reducing waste and unnecessary overconsumption. Like a traditional retailer, they sell brand new, high quality equipment. But unconventionally, they also have a 24/7/365 rental program, with some of the same high quality equipment at 90% off retail prices. Additionally, they host a free-to-borrow community gear library. Based in San Francisco, but serving the Bay Area and beyond!


Brian Liou, BS 13, and Tristan Tao, Cal 14

Leada was founded by Brian Liou, BS 13, and Tristan Tao, Cal 14. We believe statistics, computer science, and business are fundamental skills for the 21st century and want to empower professionals with these skills for their careers. Leada provides online courses in data science & analytics. Our content emphasizes industry skills and project based learning. Special enterprise packages can be offered for Haas alumni, email


Eddy Chan, BS 01 and Charles Huang, Cal 93

Beautiful and practical, Leeo Smart Alert Nightlight not only lights your way in 16 million colors, it monitors your smoke and CO alarms and notifies you when they sound. The founding team includes several UC Berkeley alumni including Haas alum Eddy Chan, BS 01, and Charles Huang, Cal 93. Cal alumni can use code ‘gobears’ for a 10% discount off purchase

Lyons-Newman Consulting

Belinda Lyons-Newman, MBA 12

Lyons-Newman Consulting helps leaders of nonprofits guide their organizations toward success. We work with nonprofit executives and boards of directors to clarify organizational problems and explore solutions. We have helped nonprofits navigate transitions, form partnerships, grow their memberships, and actualize their missions. Our consulting services draw on the latest research, theories, tools and frameworks from the nonprofit and private sectors to tailor effective strategies for your organization’s unique needs. Founded by Belinda Lyons-Newman, MBA 12.


Bhavin Parikh, MBA 10 and the late Hansoo Lee, MBA 10

Magoosh helps students prepare for standardized tests such as the SAT, GRE, and GMAT. We have already helped over 20,000 students in over 150 countries prepare for their exams. We provide high quality video lessons and practice questions through web and mobile applications with personal support from our team, allowing students to study anytime and anywhere. We believe everyone should have access to fun, convenient, and effective ways to learn. Magoosh was cofounded by Bhavin Parikh and the late Hansoo Lee, both MBA 10.


Viola Sutanto, BS 97

We are a design studio based in San Francisco with a simple mission: to delight and inspire through exceptional design and uncompromising quality, using eco-friendly sources of the highest quality whenever possible. We make functional home and travel goods that are simple solutions for everyday. Live each day delightfully. Viola Sutanto, BS 97, is the Founder and Creative Director. Cal alumni receive 20% off with discount code CALBEARS20

Marpé Finance

Glenn Ballard, CPA, EWMBA 10

Glenn Ballard, CPA, EWMBA 10, leads Marpé Finance & Accounting, a professional accounting practice focused on startups and early-stage companies. Sevices include: Startup CFO – a ‘one-stop shop’ for all accounting, tax & valuation needs; 409a Valuation – private company stock valuation; Audit Prep – for later stage private companies; IPO Readiness – and technical accounting consulting for the SEC audit; M&A Support – for companies who choose a merger as their exit strategy. Marpé will offer its most favored rates to Berkeley alumni.

Modify Watches

Aaron Schwartz, MBA 10 and Gary Coover, MBA 10

Started by Aaron Schwartz and Gary Coover (both MBA 10), Modify Watches are modular, so you can mix-and-match to create your own look. They’re comfy, splash-proof, and durable. Modify has officially-licensed National Basketball Association, National Soccer League, and Major League Baseball watches (Giants, A’s and more available!). They also create custom watches, whether a picture of your kids for you or your company’s logo on an employee gift; Modify has customized products for Cal, Google, Nike, Sega and dozens more major brands (email if interested). Modify Watches will discount Haas Community orders by 10% off or donate 10% of the purchase price to the Haas Fund.

Mosaic Financial Planners

Leslie Van Zee, MBA 13

At Mosaic Financial Partners, Inc., we work with clients who want financial advice from someone who cares about the whole you, not just your portfolio. We are a San Francisco-based, boutique, independent, fee-only wealth management firm providing both financial planning and investment management services to individuals and families since 1987. The foundation of our work is our individualized financial planning process, which allows us to get to know each client’s unique personal and financial needs and offer fully customized advice. This understanding allows us to create an investment management strategy that integrates your finances with the rest of your life, creating a rich mosaic of what is truly meaningful for you and your family. Leslie Van Zee, MBA’13, is Mosaic’s Marketing & Communications Manager.

Ms. Cheet Sheet

Kathryn Cicoletti, BS 99

We plow through news that impacts your money, cut out the clutter, and make sense of the important stuff so you don’t have to. Our daily commentary and episodes will inform and empower you by making money topics accessible and entertaining. As Forbes describes the video episodes: ‘Picture The Daily Show, but swap out Jon Stewart for a blonde using clever analogies and wry wit to simplify financial topics.’ Founder Kathryn Cicoletti, BS 99, has a vision of creating money-focused content that empowers, educates, and entertains the viewer.


Sandeep Shroff, MBA 00

myStartUpCFO provides a full-stack CFO office to startups on demand — from day to day bookkeeping based on US GAAP/accrual based accounting to help with financings, Board/investor management, budgeting and planning, due-diligence, compliance, taxation, etc. They’ve worked with 300+ entrepreneurs and helped dozens of them raise over $150+ in equity and debt financings. Sandeep Shroff, MBA 00, started the company in 2013 and has 20+ years of experience in growing companies from unfunded dreams to a sale to Fortune 10 buyers.


Rodrigo Lemes, BS 10

MYTHUS is a sports product company founded by two Brazilians passionate about sports, social responsibility, and technology. Rodrigo Lemes, BS 10, & Rafael Lima utilize core sport psychology principles for their product research and development. MYTHUS develops products that help pro/amateur athletes to stay focused and improve performance. Our patented system consists of 2 simple integrated, self reinforcing parts: A Card = Action Plan & A Band + Trigger.

New Avenue

Kevin Casey, MBA 09

New Avenue makes it easy for homeowners to manage an architect and contractor. The company’s online collaboration tools simplify the building process by integrating all design and construction services into one structured process. New Avenue is the leader in the national trend to reinvent existing homes for multigenerational living and longer term ownership. The clients included anyone interested in a more shared and socially connected lifestyle and range from young families to baby boomers and seniors. Founder & CEO Kevin Casey earned his MBA from Haas in 2009. Start a free project online and one of our architects will meet with you.


Benjamin Seidl, EWMBA17

Neyborly provides unique and creative venues for professional and social events. We strive to create memorable experiences through infusing local art and design into each of our dynamic community venues. Spaces are for rent by the hour as well as the provision of catering, music, and event planning services.


Scott Kucirek, MBA 99

OCHO candy was created to provide candy lovers a delicious, organic alternative to traditional candy bars. They use the finest, organic ingredients and handcraft their bars with no preservatives, additives, or artificial flavors so that you taste the difference in every bite. The OCHO philosophy is that candy bars are fun, so have attempted to put a bit of fun into their website and in all that they do. OCHO Candy Bars will donate 10% of sales back to the Haas Fund.

One Caring Team

Dr. Sonya Kim, MD, MBA 08

One Caring Team was founded by Dr. Sonya Kim, MD, Haas MBA 08, due to the silent epidemic of social isolation. Without regular human contact, many seniors simply suffer in silence, allowing minor and major health issues to spin out of control as they feel marginalized and no longer valued. Fortunately, social isolation is easily preventable. Studies have shown that those who have regular conversations with caring individuals enjoy a higher quality of life and are admitted to hospitals far less frequently. One Caring Team is the leading preventive emotional care provider to directly combat social isolation, providing personalized human connections to the often-forgotten aging adults in our community. Compassionate and trained listeners connect with seniors to review eight key indicators that affect personal health reducing overall healthcare spending and resulting in best health outcomes. Selected Haas alumni will enjoy 3 months of free Premium Care Call Plan


Aaron Dallek, BS 06

Opternative, a Chicago based healthcare technology company founded in 2012, launched the world’s first online eye exam service. The Opternative Exam is the most convenient way to get a glasses and contacts prescription from an ophthalmologist. By using a computer and smartphone, consumers can take a 25-minute eye exam from the comfort of home and receive a prescription within 24 hours. The Cofounder and CEO of Opternative, Aaron Dallek, graduated from Haas with a Bachelors of Science in 2006.


Jason Kibbey, MBA 08 and Jeff Denby, MBA 08

An online apparel company offering design-driven, responsibly manufactured, premium organic cotton underwear connected to powerful social and environmental causes (Literacy, ForestEthics, Oceania) founded by Haas alumni Jason Kibbey and Jeff Denby (both MBA 08). PACT motto: ‘Change starts with your underwear.’ PACT is offering a 25% discount.

Primary Residental Mortage, Inc.

Mike Koran BS 03

Primary Residential Mortgage, Inc. is a national, independent, full-service, residential mortgage banker. Co-founded in 2008 by Mike Koran BS 03, PRMI-SF is located at 1746 18th St., San Francisco. We have our own in-house underwriting and processing team, ensuring your loan is turned around quickly and efficiently. Since graduating from Berkeley Haas, Mike has worked tirelessly to redefine the customer experience in the mortgage industry. With more than $250 million of closed origination volume in his career helping more than 3,000 homeowners, Mike has earned countless merits and awards and exemplifies the highest level of expertise and leadership in the mortgage industry. SPECIAL: Appraisal costs paid by Haas Alumni will be reimbursed at closing on all transactios AND all pre-approval qualifications are free of charge!


Margit Zwemer, MFE 09

ProgViz is a financial technology company founded by Margit Zwemer, MFE 09. Our core product is LiquidLandscape, a real-time data infrastructure specifically designed to process live, high-volume market data for immediate play-back, and serve as the foundation for apps which consume this data. We currently offer the LiquidLandscape:Volatility Surface app for equity derivatives traders, now available through the Bloomberg App Portal by typing APPS LIQUID . We also market LiquidLandscape.Core and its developer tools as a 3rd party developer API.


Nav Athwal, JD 10 and Trey Clark, MBA 09

RealtyShares was founded by Nav Athwal, JD 10 and Trey Clark, MBA 09. RealtyShares is Crowdfunding for Real Estate – an online marketplace for Accredited Investors to securely invest as little as $5,000 into private real estate investment properties. RealtyShares curates each investment property and investors are given access to an investor dashboard to manage their investments, returns and distributions. The Founders were inspired to create RealtyShares after working in real estate for almost a decade and realizing that investors had very limited access to private real estate investments.


Jane Buescher, MBA 13

RockIT Recruiting partners with Bay Area startups to help them build their engineering teams. In this hyper-competitive environment, RockIT launches careers and companies by taking recruiting back to its roots – relationships. RockIT has helped recruit for companies such as Uber, Databricks, IFTTT, and several that you may not have heard of, yet. RockIT Recruiting launched in 2011 and is based in San Francisco. Jane Buescher, MBA 13, is a co-founder of RockIT where she runs all of RockIT’s business operations.

Sam Willard Photography

Founded by Sam Willard, BS 97

Founded by Sam Willard, BS 97, Sam Willard Photography specializes in compelling business portraiture that strengthens personal and corporate brands—professional headshots, at-work lifestyle imagery, and event photography. From individuals looking to stand out in the job market, to large enterprises looking to showcase their people and culture, Sam has spent more than a decade specializing exclusively in business portraiture for clients nationwide. Special 25% headshot discount for alumni!


Arthur Bretschneider, EWMBA 16 and Sushanth Ramakrishna, EWMBA 16

Seniorly is a consumer solution for the under-innovated senior living space. Seniorly empowers families to make better decisions when searching for senior housing options, by providing them with real time availabilities, pricing, videos, and links to inspection reports. Arthur Bretschneider founded the company with classmate Sushanth Ramakrishna at Berkeley Haas while pursuing their MBAs (EWMBA 2016). Arthur is a third generation senior housing operator, and Sushanth was most recently a lead engineer at Salesforce. The company launched in January 2015.


Moses Lo, MBA 15

skinnytie provides men’s sartorial accessories for the modern gentleman. Moses Lo, MBA 15, was sick of the lack of affordable, yet stylish ties on offer in Australia and so decided to be the change he wanted. Now, skinnytie focuses on selling a select range of ties that once can be proud to own and can serve both throughout the corporate world and to impress.


Chris Brown, BS 80, Jason Yee, BS 98, and Hilary Wells, MBA 07

SoFi is an SF-based P2P lender that’s helping graduates simplify their student loans and achieve meaningful savings through refinancing and consolidation. Staffed with over 10% Haas and Cal alums, including Chris Brown (BS 80), Jason Yee (BS 98), and Hilary Wells (MBA 07), SoFi has refinanced over $250 million in student loans for over 2,500 borrowers. SPECIAL: Sign up to receive a $100 welcome bonus! Additionally, SoFi will contribute $100 to the Haas Fund for every borrower.


Arup Banerjee, MBA 13

tally24 allows businesses in the health and wellness space to schedule & accept online bookings, quickly facilitate payments, and manage & track their customers. Once you sign up with tally24, a business can start accepting booking online in less than 30 minutes. Right now, this market is extremely fragmented and our estimates show that more than 80% of these businesses still transact through pen and paper. By integrating with best of breed vendors like PayPal and Stripe, we help these businesses to reduce the friction of getting more customers, administrative costs, and headaches dealing with customer phone calls. Co-founded by Arup Banerjee, MBA 13.


Leo Popov, MBA 15, and Bimohit Bawa, MBA 16

The TrueCare24 smartphone application gives you unlimited 24/7 access to a doctor online or by phone with a small monthly subscription fee, and connects you with a team of Urgent Care clinicians who are ready to arrive at your home in around 60 minutes. The service aims to make healthcare in the US accessible and provides a convenient alternative to costly non-emergent ER and urgent care visits. TrueCare24 was founded in 2015 by Leo Popov, MBA 15, and Bimohit Bawa, MBA 16, who met at the Berkeley Haas MBA program.

TruNorth Consulting

Stewart Noyce, MBA 89

TruNorth Consulting offers active, hands-on product management consulting for emerging technologies. TruNorth puts your great technology in position to win, managing the initial product launch with success factor measurement and collaboration tools molded to client requirements. Founder Stewart Noyce, MBA 89, brings 30 years of software product development and a passion for results. Engagements are designed to get initial customer traction in three intense months, and establish an anchor market segment in the subsequent year.


Kathryn Fritts, MBA 14

Underclub is an underwear subscription service that helps women upgrade their underwear drawers and discover their next favorite brands. Fill out a questionnaire, and a pair of underwear from places like Cosabella, Commando, and Natori will be custom-chosen just for you — then delivered right to your mailbox with a personal note. Subscribe for yourself or send as a gift! Use code UNDCHAAS10 for 10% off your first purchase. Underclub was founded in 2014 by Kathryn Fritts, MBA 14.

Valtin Capital

Javier Vergara, MFE 01

Owned and founded by Javier Vergara, MFE01, Valtin Capital is a boutique financial advisory company based in Santiago de Chile. We focused on business valuation, strategic advisory, M&A advisory, capital risings, financial derivatives and risk management. We help international clients to invest in andes countries (Chile, Colombia, Peru and Ecuador). Valtin will donate 10% of the fees to the Haas Fund.

Your Remote Assistant

Alex Brutin, MBA 99

Your Remote Assistant provides virtual admin services such as dedicated Executive and Sales Assistance as well as Customer and Back Office Support to startups and professionals. The company was founded in 2008 by Alex Brutin, MBA 99, and has a staff of college-educated and experienced individuals. The company is headquartered in the Bay Area while the team is based in the Philippines which enables YRA to offer the service at a very affordable rate. YRA will donate 5% of the first year fees from Cal alumni to the Haas Fund.


Ezra Roizen, BCEMBA 04

Founded in 2007 by award-winning veteran finance and tech journalist Bambi Francisco, the Vator media family includes Vator Splash; VatorNews, boasting over 500 contributors covering the business and trends of high-tech innovation; Vator, one of the largest business networks dedicated to entrepreneurship and investors, Vator Competitions, an online competition management platform and a new crowdfunding platform. Ezra Roizen, BCEMBA 04, is the Chairman of The company regularly facilitates Haas discounts for events.

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