One of the best ways to strengthen our alumni network is to strengthen the data in our alumni directory. Networks are about communications, and effective communications require accurate contact data. Whether the messages are from the Haas School to alumni—from BHAN Chapters to alumni – or from individual alumni to other alumni, we all benefit from better data about our alumni.

Individual’s Role

  • Get email addresses which are not visible on LinkedIn or other digital platforms.
  • Send an email directly to another alumnus/a – free – and without an introduction.
  • Search for alumni who may not be a member of LinkedIn or may not belong to the Berkeley Haas Alumni LinkedIn group. Find alumni info that LinkedIn may not have.
  • Public Profile – Create a custom Cal public profile page with verified academic info that anyone can see without logging in. It’s like a virtual business card that is officially sanctioned by UC Berkeley. Add your social media links and allow anyone to privately contact you without ever seeing your email address. Search engines will find it, and so will potential networking contacts. View an example.

Chapter Leader’s Role

Chapter leaders can impact the success of the alumni directory by encouraging everyone to update their @cal profiles. Here’s a simple pitch to deliver at every event, every board meeting, and every interaction with Berkeley Haas alumni:

“We all benefit from a stronger alumni network if we update our profiles in the @cal alumni directory so that other alumni can contact us to join our chapter. Find the directory at cal.berkeley.edu and log in with your CalNet ID and passphrase. If you have any trouble contact [email protected]”

@cal Benefits

@cal offers several key benefits to alumni:

  • Get email addresses which are not visible on LinkedIn or other digital platforms.
  • Send an email directly to another alumnus/a – free – and without an introduction.
  • Search for alumni who may not be a member of LinkedIn or may not belong to the Berkeley Haas Alumni LinkedIn group. Find alumni info that LinkedIn may not have.
  • Public Profile – Create a custom Cal public profile page with verified academic info that anyone can see without logging in. It’s like a virtual business card that is officially sanctioned by UC Berkeley. Add your social media links and allow anyone to privately contact you without ever seeing your email address. Search engines will find it, and so will potential networking contacts. View an example.

More about Alumni Data

Your Alumni Relations office gets data updates from the United States post office, from Berkeley Haas’ career services offices and LinkedIn. We also get data updates from chapters. Here’s how:

  • Collect business cards at the event registration table. Conduct a raffle at the conclusion of the event, drawing one of the collected business card and awarding a raffle prize. After the event, scan and email those business cards to [email protected]. This will assure that any new information you have collected is updated in the @cal alumni directory.
  • Collect information about alumni from your event registrations, emails, or through word of mouth. Don’t forget to share that information with [email protected].
  • There is no easy or automatic way to import or export information from LinkedIn to the database. However, it is possible to manually cut and paste important information, such as employment information, from LinkedIn to the alumni directory, @cal.

For questions or help with @cal, contact [email protected].