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New England Alumni: Forging an Ironclad Brand: Pinpoint Your Optimal Brand Positioning
March 23 @ 6:00 pm - 7:30 pm
Berkeley Haas Alum Lindsay Pedersen presents “Forging an Ironclad Brand: Pinpoint Your Optimal Brand Positioning”
Your business has a single brand positioning that is more right for you than any other. This talk explains and demystifies:
- What a brand really is
- Why brand is a business’s most enduring competitive advantage
- How to create a brand strategy that powers growth
Brand is often utterly misunderstood, so we begin by distilling what brand means. Brand is often wildly underutilized, so we reveal just how powerful brand is as a tool for leaders and managers. And brand often feels nebulous and elusive, so we end by explaining the step-by-step Ironclad Method for crafting your brand strategy.
By the end, all involved will grasp the importance of brand and a way to build one to serve as their North Star.