General Objective - Open Innovation Challenges - Fall 2023
Develop sustainable business models for existing and/or expanded customer segments to address the corporate challenges that incorporate Open Innovation in the emerging Generative AI landscape.
Requirements for Corporate Participation
- Draft of the Challenge in the format like the attached examples – by Aug 20th
- Name of the Senior Sponsoring Executive (C-Suite Executives Preferred)
- Name of the contact person who will coordinate the work with our student
- Name of Senior Executive who plans to attend Mid-point Review & Final Presentation (Dates TBD)
Challenge Process
- Company submits an innovation challenge
- Our students address the challenge
- The Squad present the solutions to the Berkeley Innovation Forum
General Deliverables – Guidelines Provided to the Students
- Who are key players within its ecosystem?
- What are its current & emerging pain points, challenges, and barriers for growth?
- Who is investing?
- Who is consuming?
- Who is being left out?
- Culture (Traditions vs Trends)
- Motivations (Social vs Monetary)
- Re-think “how existing ecosystems should work – creation of new ecosystems and ”
- Think: Open Innovation, Digital, Generative AI, Open Platforms, Ecosystems, Social Capital, Cloud, Mobile, Big Data Analytics, Sensors, Quantum Computing, Blockchain, Sharing Economy….
- An end-to-end business model that satisfies the needs of all involved stakeholders
- A Point of View on how a technology company can drive the change towards your new model
Examples of Past Challenges
How could GE enable profitable Business Models that benefit all stakeholders in Telemedicine ecosystem?
How can Autodesk leverage new business models /offerings to restore double digit growth?
What Business Models can Phillips employ to exploit cost effective “Lighting Systems” in Emerging Economies?
Build an inclusive and sustainable business model for Education in India. What does it involve?
What frugal and reverse innovation business models can Xerox pursue in emerging economies to drive new revenues for its services business in Health Care Services?
What Healthcare Business Models would be relevant for Apollo that will generate continuous growth? (Apollo is at an inflection point: the 3 decades of growth has slowed due to growing competitive environment)
What new organizational structure will enable SAP R&D Centers to support business models in Emerging Economies more effectively than the current model?
What platform business models best serve the healthcare product businesses that leverage current and prospective digital, information and social media technologies? Device processes that create value to the entire supply chain through a) time save, b) low cost, c) high quality, d) access and e) convenience.