Creating Value for our Members

Ted Okada

Hideto Okada, Head of Technology Strategy Unit

Fujitsu Innovation Challenge

“Although we are widely known in Japan, we faced the challenge of increasing our visibility in the global market, especially in the U.S. market.

The wonderful members of the UC Berkeley team conducted interviews and research with people inside and outside our company and then made recommendations for future branding strategies starting from our strengths in HPC -the supercomputer “Fugaku” (one of the fastest in the world) – and AI technologies.

It was a great opportunity for us to receive objective strategy recommendations in a six-month period, bringing new insights and perspectives to our technology promotion activities.”

Why Collaborate with Us?

Expand Your Innovation Capabilities

By collaborating with our Squad, you can leverage the creative thinking and problem-solving skills of our students and faculty. This partnership offers a unique opportunity to infuse your organization with innovative ideas that can propel your business forward.

Solve Business Challenges

Through our program, you can submit business challenges that will be addressed by our cross-functional student teams. These teams apply the latest theories and practices in open innovation to develop practical, actionable solutions to your challenges​.

Access to Cutting-Edge Research

Our connection to the Garwood Center for Corporate Innovation and Berkeley Innovation Forum provides access to the latest research and thought leadership in open innovation. We are led by Dr. Henry Chesbrough, who coined the term “Open Innovation,” ensuring that you are working with the pioneers in this field.

Explore Our Challenges

How it Works


Submit a business challenge to our program.

Team Assignment

Our cross-functional student teams, guided by world-renowned academic staff and industry mentors, will work on your challenge.

Research and Brainstorming

Teams will research, brainstorm, and apply open innovation concepts to address the challenge.


You will have the opportunity to engage with the team throughout the process.


The team will present the final product and potential solutions to you and the Berkeley Innovation Forum.