Challenge: How can individuals be empowered with the right tools and incentives to positively influence the sustainability and conservation of Earth’s vital assets?

1. Evaluate Earth’s Current State:

   1. Consider Earth’s vital assets: water, air, land, and minerals. How are they being depleted in today’s linear fashion?

   2. Refer to insights from Solomon Darwin’s book regarding the imbalance in Earth’s balance sheet.

   3. Understand the power of change in the hands of each individual on our planet.

2. Understand the Stakeholders:

   1. What do individuals know about their habits and their impact on the planet?

   2. How do incentives and information influence individual actions toward sustainability?

   3. Recognize the role of psychology and anthropology in affecting change in human behavior.

3. Assess the Current Situation and Potential Change:

   1. Culture: How do current societal norms and values affect individual actions towards the environment?

   2. Understand the positive and negative impacts of providing information about individual habits on Earth’s health.

   3. Motivations: How can individuals be motivated to act positively for the environment without inducing fear?

4. Get Creative and Innovative:

   1. Recognize potential technologies and methodologies, such as tokenization and web3 technology.

   2. Think: What are the primary benefits of conserving Earth’s resources? What are the misunderstood aspects?

   3. Consider the influence of technology in future solutions.

Candidate Profile

Participants should be passionate about the environment, understand basic business principles, be tech-savvy, entrepreneurial, and capable of holistic thinking. While not all these traits are mandatory for each participant, the collective team should embody them.

Deliverables

• Develop a business plan/model that integrates information dissemination and incentive mechanisms.

• Create a product prototype to demonstrate the effectiveness of the proposed solution.

• Validate the thesis by showcasing the prototype’s real-world effectiveness.

Corporate Sponsor & Mentor:

• Arvind Ravishunkar, General Manager