Identity

The formal name of the school is Haas School of Business, University of California, Berkeley. The formal name should be used in full on all stationery, email signature lines, official printed materials, websites, and so on.

For internal Haas community events, using the name Haas, or interspersing Haas and Berkeley-Haas, is okay. Use your judgment.

Limited Use of “Walter A. Haas”

The official name of the school remains the Walter A. Haas School of Business. However, the official name is now used only in limited cases, such as diplomas from the school. Please contact the Marketing and Communications Office if you have any questions about when and where to use “Walter A. Haas” in the school name.

Learn more about the history of Walter A. Haas, Sr., Undergraduate Class of 1910, for whom the school is named.

Referring to the School as Berkeley-Haas

Berkeley-Haas is an acceptable shorthand way of referring to the Haas School of Business at the University of California, Berkeley—primarily in informal communication and second references. Berkeley-Haas offers an effective way to tap the power of the internationally recognized UC Berkeley brand while at the same time building up the brand of the Haas School.

When to Use Berkeley-Haas

The use of Berkeley-Haas is encouraged wherever it makes sense, both in written and oral communications. It is particularly well suited for external use, where the Haas brand is not as well known as the UC Berkeley brand. Over time, its use will help increase the name recognition of the Haas School, especially outside of the Bay Area.

In some cases, use of Berkeley-Haas might be confusing because it is not clear whether the expression refers to the university or the business school. In such circumstances, it is fine to say or write Haas School of Business, Haas School, or just Haas. Using Berkeley-Haas is not mandatory. Use your judgment.

Use in Written Communications

In written communications, Berkeley-Haas should only be used in text following introduction of the formal name of the school: Haas School of Business, University of California, Berkeley. Do not use it as the initial reference to the school.

Use in Oral Communications

In oral communications, Berkeley-Haas works best following introduction of the formal name of the school: Haas School of Business, University of California, Berkeley. Avoid using it as the initial reference to the school.

For internal Haas community events, using the name Haas, or interspersing Haas and Berkeley-Haas, is okay. Use your judgment.

Incorrect Usage

  • Berkeley-Haas School of Business
  • BerkeleyHaas (no hyphen, no space)*
  • Berkeley Haas (no hyphen, with space)
  • Berkeley/Haas

*This is the official name of the Haas School's alumni magazine, and can be used in written communications specifically to refer to the publication.


Next: Tagline