Consistent and pervasive use of our brand colors increases our brand recognition. Usage of Berkeley Blue and California Gold also serves to visually connect the Haas School of Business with the internationally recognized brand of UC Berkeley.

When communicating through any medium—physical or digital—use only the approved colors below. When the specified color values cannot be used, strive for the best match possible.

When using our brand colors for text, ensure that there’s sufficient color contrast between the text and the background. See below for color combinations that meet the current accessibility requirements for color contrast.

Primary Colors