Consistent and pervasive use of our brand colors increases our brand recognition. Usage of Berkeley Blue and California Gold also serves to visually connect the Haas School of Business with the internationally recognized brand of UC Berkeley.

When communicating through any medium—physical or digital—use only the approved colors below. When the specified color values cannot be used, strive for the best match possible.

Primary Colors

Berkeley Blue

PMS   2767
HEX  #15284B
CMYK  99  87  42  41
RGB  21  40  75

California Gold

PMS  7549
HEX  #FDB515
CMYK  0  32  100  0
RGB  253  181  21

White

HEX  #FFFFFF
CMYK  0  0  0  0
RGB  255  255  255

Secondary Colors

Dark Gray

HEX  #333333
CMYK  69  63  52  58
RGB  51  51  51

Mid Gray

HEX  #545454
CMYK  64  56  56  32
RGB  84  84  84

Light Gray

HEX  #EEEEEE
CMYK  5  4  4  0
RGB  238  238  238

Next: Typography

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