The Berkeley Haas wordmark is the primary graphic tool for expressing our identity.
To ensure consistent representation of our brand identity, please adhere to the usage guidelines outlined below when using the Berkeley Haas wordmark in communications.
Download the Berkeley Haas wordmark (Google Form) (opens in a new tab)
Berkeley Blue Background
Official Version
Use the California Gold and white (two-color) wordmark on a Berkeley Blue background.
White/Light Background
Alternate Version
Use the Berkeley Blue (one-color) wordmark on a white or light background.
Photo/Dark Background
Alternate Version
Use the white wordmark. Ensure that the background is not too busy, and provides sufficient contrast (opens in a new tab).